Groupon, Inc. operates online local commerce marketplaces that connect merchants to consumers by offering goods and services at a discount worldwide. The company operates online local commerce marketplaces throughout the world that connect merchants to consumers by offering goods and services at a discount. Segments The company’s operations are organized into three principal segments: North America, which represents the United States and Canada, EMEA (comprised of Europe, the Middle East and Africa, and the remainder of its international operations (Rest of World). The company offers deals on goods and services in three primary categories: Local Deals (Local), Groupon Goods (Goods) and Groupon Getaways (Travel). The company acts as a third party marketing agent by selling vouchers (Groupons) that can be redeemed for products or services with a merchant. The company also sells merchandise directly to customers in transactions for which the company is the merchant of record. Customers access its deal offerings directly through its Websites, mobile platforms and emails and also access its offerings indirectly using search engines. Categories Local: The Local category includes deals with local merchants, deals with national merchants and local events. The company offers deals for local merchants across multiple subcategories, including food and drink, events and activities, beauty and spa, health and fitness, home and garden and automotive. In the United States, customers can book reservations at selected restaurants through its Website and mobile applications. In 2014, the company featured deals from national merchants across its North American markets, including Starbucks, Rosetta Stone, Whole Foods, and Sam's Club. Additionally, GrouponLive is a partnership with LiveNation through which the company offers deals on concerts, sports, theater and other live entertainment events. Goods: The company’s Goods category offers customers the ability to find deals on merchandise across multiple product lines, including electronics, sporting goods, jewelry, toys, household items and apparel. Getaways: Through its Getaways category, the company features travel offers at both discounted and market rates, including hotels, airfare and package deals covering both domestic and international travel. Distribution The company distributes its deal offerings to customers primarily through three channels: mobile platform, Websites, and email. Customers can also access its deal offerings indirectly through search engines. The company’s mobile platform consists of apps and mobile Websites, which the company offers on iPhones, iPads, Android, Blackberry and Windows devices. Mobile Applications: These applications enable consumers to browse, purchase, manage and redeem deals on their mobile devices. In addition, in its North American markets, consumers have a ‘Nearby’ tab, which shows the deals that are closest to the consumer's location. Additionally, approximately 110 million people have downloaded its mobile applications worldwide, as of January 31, 2015. Websites: In 2014, the company launched Website enhancements in its international markets. Email: In North America and most of its international markets, the company uses targeting technology to distribute deals to and potential customers based on their locations and personal preferences. Search Engines and Other: Customers can access its deal offerings indirectly through third party search engines. The company uses search engine optimization (SEO) and marketing (SEM) to increase the visibility of its offerings in Web search results. The company also publishes its deals through various social networks, and its notifications are adapted to the particular format of each of these social networking platforms. The company’s Website and mobile application interfaces enable its consumers to push notifications of its deals to their personal social networks. Seasonality Some of the company’s offerings experience seasonal buying patterns mirroring that of the larger consumer and e-commerce markets, where demand declines during customary summer vacation periods and increases during the fourth quarter holiday season. Strategy Main elements of the company’s strategy include the following: becoming the starting point for mobile commerce; redefining local commerce; growing local commerce marketplaces; enhancing the email experience; continuing to build out its categories; and globalizing platforms and processes. Significant Events In 2014, the company acquired LivingSocial Korea, Inc., a Korean corporation and holding company of Ticket Monster Inc. (Ticket Monster). Ticket Monster is an e-commerce company based in the Republic of Korea that connects merchants to consumers by offering goods and services at a discount. In 2014, the company acquired Ideeli, Inc. (d/b/a ‘Ideel’), a fashion flash site based in the United States. Ideel is focused on women's fashion apparel, accessories and home décor. History Groupon, Inc. was founded in 2008. The company, a Delaware corporation, was incorporated in 2008. The company was formerly known as ThePoint.com, Inc. and changed its name to Groupon, Inc. in 2008.
(GRPN:Consolidated Issue Listed on NASDAQ Global Select )
600 West Chicago Avenue
Chicago, IL 60654
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