General Communication, Inc. offers communication services in Alaska. The company offers facilities-based wireless telephone services, data services, Internet access, video services, and local and long-distance voice service, to residential and business customers across the state under its GCI brand. The company’s facilities include redundant and geographically diverse digital undersea fiber optic cable systems linking its Alaska terrestrial networks to the networks of other carriers in the lower 48 contiguous states. Its network provides access for both global system for mobile communications (GSM) and code division multiple access (CDMA) based devices, and fourth generation evolved high-speed packet access based wireless communications. Business Strategy The company's business strategy is to offer bundled products; expand its product portfolio and footprint in Alaska; and make strategic acquisitions. Segments The company’s segments are Wireless and Wireline. Wireless Segment Wireless segment provides wholesale wireless services to wireless carriers. The company provides network transport and access to its wireless network to wireless carriers. These services allow wireless carriers to provide full wireless services to their customers. Sales and Marketing: The company sells its wireless services primarily through direct contact marketing. Seasonality: The company’s ability to implement construction projects is hampered during the winter months because of cold temperatures, snow and short daylight hours. Competition: The company’s Wireless segment competes with AT&T and Verizon. Wireline Segment Wireline segment offers services and products under three major customer groups. Consumer: The company offers a range of retail wireless, data, video and voice services to residential customers. The company’s products and services offered to consumer customers include wireless voice and data plans, high-speed cable modem service, a full range of video services, and long-distance and local voice services. Business Services: The company offers a range of retail wireless, data, video and voice services to local, national and global businesses, governmental entities and public and private educational institutions and wholesale data and voice services to common carrier customers. The company’s products and services offered to business customers include data network services, wireless voice and data plans, high-speed Internet service, data center services, cloud computing, a full range of video services, and voice services. Additionally, the company offers managed services under which it designs, sells, installs, services, and operates customized networks. Managed Broadband: The company offers Internet, data network and managed services to rural schools and health organizations and regulated voice services to residential and commercial customers in rural communities primarily in Southwest Alaska. Sales and Marketing: The company offers its services directly to consumer and business services customers through its call center, direct mail advertising, television advertising, Internet advertising, local media advertising, and through its retail stores. The company’s sales efforts are primarily directed toward increasing the number of subscribers it serves, selling bundled services, and generating incremental revenues through product and feature up-sell opportunities. The company sells its managed services through direct contact marketing. Competition Retail Wireless Services and Products Competition The company competes with AT&T, Verizon, ACS, and other community or regional-based wireless providers, and resellers of those services in Anchorage and other markets. Regulation: As wireless licensees, the company is subject to regulation by the FCC. Significant Events In December 2014, General Communication Inc. has opened a new store inside the Alaska Airlines Center at the University of Alaska Anchorage. This new store would provide the campus and its visitors with the latest in communications technologies and access to services from their hometown provider, GCI. History General Communication, Inc. was founded in 1979. The company was incorporated in 1979 under the laws of the state of Alaska.
general communication inc-a
2550 Denali Street
Anchorage, AK 99503
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