Last $131.08 USD
Change Today -3.62 / -2.69%
Volume 1.9M
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As of 8:10 PM 01/23/15 All times are local (Market data is delayed by at least 15 minutes).
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Company Description

Contact Info

33 Coffee Lane

Waterbury, VT 05676

United States

Phone: 802-244-5621

Fax:

s from coffee-source countries, and gourmet food items covering a range of price points. Other Products The company sells coffee in other package types in addition to portion packs, such as bagged coffee and cans (for the grocery and mass channels), and fractional packages and ancillary products (for the office coffee and food service channels). Customers For the company’s at home (AH) business sold through retailers, department stores, and mass merchants in the Domestic segment, the company relies primarily on one fulfillment entity, M.Block & Sons, Inc., to process the majority of orders. To a lesser extent, the company also uses other third-parties in the U.S. and Canada for fulfillment services in the AH channel. Wal-Mart Stores, Inc. and its affiliates represented approximately 17% of the company’s consolidated net sales; and Costco Wholesale Corporation and affiliates represented approximately 12% of its consolidated net sales for the year ended September 27, 2014. Marketing and Distribution In the AH channel, the company targets coffee drinkers who wish to enjoy the speed, convenience, and quality of Keurig brewed beverages. The company promotes its AH brewing system, which includes portion packs manufactured by the Domestic and Canada segments primarily through mass merchants, specialty and department store retailers, select wholesale clubs, and on its Website. The Domestic and Canada segments market and sell portion packs for use in Keurig brewers, as well as other package formats, such as bagged coffee, to supermarkets, grocery stores, and certain wholesale clubs for use in AH applications. In the away from home (AFH) channel, the company’s Domestic segment primarily targets the office coffee channel with an offering of brewing platforms, as well as the food service and hospitality industries. The Domestic segment promotes its AFH brewing system through a selective, and non-exclusive, network of AFH distributors in the U.S. ranging in size from local to national. Keurig brewers and portion packs are also available at retail in office superstore locations and directly to small offices through the company’s e-commerce platform. To a lesser degree, the Canada segment markets and sells its coffee and beverage products to the office coffee channel through their AFH distributors. The Canada segment operates a coffee service and distribution network primarily in Canada. The office coffee services business provides office coffee products, including various coffee brands and blends, brewing and beverage equipment, and beverage supplies directly to offices. Beyond the office coffee channel, the company is active in marketing and selling its products to other AFH channels, such as food service, convenience, hospitality, and business-oriented e-commerce. The company also operates Websites and social media pages that present its brands to consumers, and serve as e-commerce platforms. This channel provides the opportunity for the company to develop relationships with its consumers through electronic communication. Strategy The company’s growth strategy involves using its consumer insights to develop innovative new brewing systems and beverages; continually improving and refining its current systems and beverages; and developing and managing marketing programs to drive Keurig Brewing system adoption in order to generate ongoing demand for portion packs. The company targets opportunities primarily in the American and the Canadian households, food service, educational, and office locations. As part of the company’s strategy, it works to sell its AH hot system brewers at attractive price points, which are approximately at cost, or at a loss when factoring in the incremental costs related to sales, in order to drive the sale of profitable portion packs. The major elements of the company’s business strategy include increasing adoption of the Keurig hot brewing systems in the United States and Canada; expanding beverage choice through both its owned and partner brand offerings; expanding in current channels; launching new, innovative beverage system technologies and platforms; and continuing in

 

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Industry Analysis

GMCR

Industry Average

Valuation GMCR Industry Range
Price/Earnings 35.1x
Price/Sales 4.5x
Price/Book 6.2x
Price/Cash Flow 35.6x
TEV/Sales 4.3x
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