Gordmans Stores, Inc. operates department stores under the trade name ‘Gordmans’. The company’s merchandise assortment includes apparel for all ages, accessories (including fragrances), footwear, and home fashions. Merchandising The company’s merchandising strategy is to offer the same recognizable brands, current season fashions, and styles carried by major department and specialty store chains at prices of approximately 60% below their regular ticketed prices every day. The company’s merchandise selection includes a range of apparel, footwear, accessories (including fragrances), and home fashions products. Within apparel, it offers young men’s, men’s, juniors’, women’s, team, plus sizes, maternity and children’s clothing, which includes offerings for infants, toddlers, boys, and girls. The company’s accessories business includes designer fragrances, intimate apparel, handbags, sunglasses, fashion jewelry, legwear, and sleepwear. Its stores also feature a home fashions section, which includes wall art, photo frames, accent furniture, accent lighting, candles, ceramics, vases, seasonal décor, floral and garden, gourmet food and candy, toys, luggage, pet accessories, housewares, decorative pillows, fashion rugs, and bedding and bath. Stores As of February 1, 2014, the company operated 93 stores under the trade name ‘Gordmans’ located in 19 states situated in various shopping center formats, including regional enclosed shopping malls, lifestyle centers, and power centers. The company’s stores are located in large, medium, and small metropolitan statistical areas throughout its 19 state trade area. Its big box, fashion-oriented apparel and home fashions format provides a primary or secondary anchor with the ability to attract complementary co-tenants. The company’s stores are located in various shopping center developments, including enclosed regional shopping malls, lifestyle centers, power centers, and redeveloped big boxes formerly occupied by other retailers. Licensing Agreements Destination Maternity Corporation: The company has a license agreement with Destination Maternity Corporation, a maternity retailer, to operate a maternity business in each of the company’s stores. DSW, Inc.: the company has a license agreement with DSW, Inc., a specialty footwear retailer that sells a selection of designer and name brand footwear at everyday value prices. Growth Strategy The company’s growth strategy is to expand store base and drive comparable store sales by expanding its destination businesses, capitalizing on the underdeveloped misses apparel business, capitalizing on the underdeveloped men’s apparel business, developing selected high growth potential niche businesses, augmenting its brands portfolio, injecting greater diversity and breadth into its merchandise selection, rewarding guest loyalty, and utilizing its inventory optimization opportunities. Seasonality The company’s business is subject to the seasonal fluctuations typical of the retail industry. A disproportionate amount of its sales and net income are realized during the fourth quarter (year ending February 2014), which includes the holiday selling season. Operating cash flows are higher in the fourth fiscal quarter due to inventory related to working capital requirements in the third fiscal quarter. Its business is also subject, at certain times, to calendar shifts, which might occur during key selling periods close to holidays, such as Easter, Thanksgiving, and Christmas, and regional fluctuations, such as sales tax holidays. Intellectual Property The company’s trademarks include Gordmans; Something Unexpected; Give the Unexpected; and Something Unexpected. Competition The company’s competitors include Macy’s, Dillard’s, Kohl’s, J.C. Penney, Target, Wal-Mart, and Old Navy. History Gordmans Stores, Inc. was founded in 1915.
gordmans stores inc (GMAN:NASDAQ GS)
1926 South 67th Street
Omaha, NE 68106
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