Gordmans Stores, Inc. operates department stores under the trade name ‘Gordmans’. As of January 30, 2016, the company operated 102 stores located in 22 states situated in various shopping center formats, including regional enclosed shopping malls, lifestyle centers and power centers. Merchandise The company’s merchandise selection includes a range of apparel, footwear, accessories (including fragrances), and home fashions products. Within apparel, it offers young men’s, men’s, juniors’, women’s, team, plus sizes and children’s clothing, which includes offerings for infants, toddlers, boys and girls. The company’s accessories business includes designer fragrances, intimate apparel, handbags, sunglasses, fashion jewelry, legwear and sleepwear. Its stores also feature a large home fashions assortment, which includes wall art, photo frames, accent furniture, accent lighting, candles, ceramics, vases, seasonal décor, floral and garden, gourmet food and candy, toys, luggage, pet accessories, housewares, decorative pillows, fashion rugs, bedding and bath. Strategy The company’s strategy includes to managing of its eCommerce platform; improving its marketing program; driving guest traffic; expanding destination businesses; capitalizing on the underdeveloped misses apparel business; capitalizing on the underdeveloped men’s apparel business; developing selected high growth potential businesses; and augmenting brands portfolio. Seasonality The company’s business is subject to the seasonal fluctuations typical of the retail industry. A disproportionate amount of its sales and net income are realized during the fourth quarter, which includes the holiday selling season. The company’s business is also subject, at certain times, to calendar shifts, which occur during key selling periods close to holidays, such as Easter, Thanksgiving and Christmas, and regional fluctuations, such as sales tax holidays. Intellectual Property The company owns various trademarks, including LOGO and Gordmans. Competition The company competes with all other retail formats: traditional department stores, such as Macy’s Inc. and Bon-Ton; national mid-tier chains, including Kohl’s and J.C. Penney; discount stores, including Target Corporation and Wal Mart Stores Inc.; and specialty stores, such as Old Navy. History Gordmans Stores, Inc. was founded in 1915.
gordmans stores inc
(GMAN:Consolidated Issue Listed on NASDAQ Global Select )
1926 South 67th Street
Omaha, NE 68106
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