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Company Description

Contact Info

Number One General Mills Boulevard

Minneapolis, MN 55426

United States

Phone: 763-764-7600


General Mills, Inc. manufactures and markets branded consumer foods. The company sells its products through retail stores. Products The company also is a supplier of branded and unbranded food products to the North American foodservice and commercial baking industries. The company manufactures its products in 13 countries and markets them in approximately 100 countries. In addition to its consolidated operations, the company has 50 percent interests in 2 strategic joint ventures that manufactures and markets food products sold in approximately 130 countries worldwide. The company offers various food products, with a focus on five categories: ready-to-eat cereal; convenient meals, including meal kits, ethnic meals, pizza, soup, side dish mixes, frozen breakfast, and frozen entrees; snacks, including grain, fruit and savory snacks, nutrition bars, and frozen hot snacks; yogurt; and super-premium ice cream. Other significant product categories include baking mixes and ingredients; and refrigerated and frozen dough. Joint Venture The company’s Cereal Partners Worldwide (CPW) joint venture with Nestle S.A. (Nestle) operates in the ready-to-eat cereal category in markets outside North America. The Häagen-Dazs Japan, Inc. (HDJ) joint venture operates in the super-premium ice cream category in Japan. Customers The company’s primary customers are grocery stores, mass merchandisers, membership stores, natural food chains, drug, dollar and discount chains, e-commerce grocery providers, commercial and noncommercial foodservice distributors and operators, restaurants, and convenience stores. The company sells to these customers through its direct sales force. The company uses broker and distribution arrangements for certain products or to serve certain types of customers. During 2016, Wal-Mart Stores, Inc. and its affiliates (Wal-Mart) accounted for 20 percent of its consolidated net sales and 30 percent of its net sales in the U.S. Retail segment. Research and Development The company’s research and development expenditures included $222 million in 2016. Trademarks and Patents The company’s products are marketed under various trademarks. Some of the more important trademarks used in its global operations include Annie’s, Betty Crocker, Bisquick, Bugles, Cascadian Farm, Cheerios, Chex, Cinnamon Toast Crunch, Cocoa Puffs, Cookie Crisp, Fiber One, Food Should Taste Good, Fruit by the Foot, Fruit Gushers, Fruit Roll-Ups, Gardetto’s, Go-Gurt, Gold Medal, Golden Grahams, Häagen-Dazs, Helpers, Jeno’s, Jus-Rol, Kitano, Kix, La Salteña, Lärabar, Latina, Liberte, Lucky Charms, Muir Glen, Nature Valley, Oatmeal Crisp, Old El Paso, Pillsbury, Progresso, Raisin Nut Bran, Total, Totino’s, Trix, Wanchai Ferry, Wheaties, Yoki, and Yoplait. Some of the company’s products are marketed under or in combination with trademarks that have been licensed from others, including Reese’s Puffs for cereal, Hershey’s for a variety of products, Green Giant for vegetables in certain countries, and Cinnabon for refrigerated dough, frozen pastries, and baking products. Its fruit snacks business uses various licensed trademarks, including Mott’s, Minions, Sunkist, Scooby Doo, Batman, Tom and Jerry, Hello Kitty, Thomas the Tank Engine, and various Warner Bros. and Nickelodeon characters. The company’s yogurt business uses various licensed trademarks, including various Disney, Marvel, Warner Bros., and Nickelodeon characters. The company’s cereal trademarks are licensed to CPW and might be used in association with the Nestle trademark. Nestle licenses certain of its trademarks to CPW, including the Nestle and Uncle Toby’s trademarks. The Häagen-Dazs trademark is licensed royalty-free and exclusively to Nestle for ice cream and other frozen dessert products in the United States and Canada. The Häagen-Dazs trademark is also licensed to HDJ. The J. M. Smucker Company holds an exclusive royalty-free license to use the Pillsbury brand and the Pillsbury Doughboy character in the dessert mix and baking mix categories in the United States and under limited circumstances in Canada and Mexico. The Yoplait trademark and other related trademarks are owned by Yoplait Marques SNC, an entity in which the company owns a 50 percent interest. These marks are licensed exclusively to Yoplait SAS, an entity in which it owns a 51 percent interest. Yoplait SAS licenses these trademarks to its franchisees. The Liberte trademark and other related trademarks are owned by Liberte Marques Sàrl, an entity in which the company owns a 50 percent interest. Seasonality Within the U.S. Retail segment, demand for refrigerated dough, frozen baked goods, and baking products is stronger in the fourth calendar quarter. Demand for Progresso soup is higher during the fall and winter months. Internationally, demand for Häagen-Dazs ice cream is higher during the summer months and demand for baking mix and dough products increases during winter months. Due to the offsetting impact of these demand trends, as well as the different seasons in the northern and southern hemispheres, its International segment net sales are evenly balanced throughout the year. Regulations In the United States, the company’s activities are subject to regulation by various federal government agencies, including the Food and Drug Administration, Department of Agriculture, Federal Trade Commission, Department of Commerce, and Environmental Protection Agency, as well as various state and local agencies. The company’s operations are subject to the Clean Air Act, Clean Water Act, Resource Conservation and Recovery Act, Comprehensive Environmental Response, Compensation, and Liability Act, and the Federal Insecticide, Fungicide, and Rodenticide Act, and all similar state, local, and foreign environmental laws and regulations applicable to the jurisdictions in which the company operates. History General Mills, Inc. was founded in 1928. The company was incorporated in Delaware in 1928.


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