as the Tank Engine, My Little Pony, and various Warner Bros. and Nickelodeon characters. The company’s yogurt business uses various licensed trademarks, including various Disney, Warner Bros., and Nickelodeon characters. The company’s cereal trademarks are licensed to Cereal Partners Worldwide (CPW) and may be used by CPW in association with the Nestle trademark. Nestle licenses certain of the company’s trademarks to CPW, including the Nestle and Uncle Tobys trademarks. The Häagen-Dazs trademark is licensed royalty-free exclusively to Nestle for ice cream and other frozen dessert products in the United States and Canada. The Häagen-Dazs trademark is also licensed to Häagen-Dazs Japan, Inc. The J. M. Smucker Company holds an exclusive royalty-free license to use the Pillsbury brand and the Pillsbury Doughboy character in the dessert mix and baking mix categories in the United States and under limited circumstances in Canada and Mexico. The Green Giant trademark is licensed to a third party for use in connection with its sale of fresh produce in the United States and Europe. The Yoplait trademark and other related trademarks are owned by Yoplait Marques SAS, an entity in which the company owns a 50 percent interest. These marks are licensed exclusively to Yoplait SAS, an entity in which the company owns a 51 percent interest. Yoplait SAS licenses these trademarks to its franchisees. The Liberte trademark and other related trademarks are owned by Liberte Marques, S.a.r.l., an entity in which the company owns a 50 percent interest. Seasonality In general, demand for the company’s products is evenly balanced throughout the year. However, within its U.S. Retail segment demand for refrigerated dough, frozen baked goods, and baking products is stronger in the fourth calendar quarter. Demand for Progresso soup and Green Giant canned and frozen vegetables are higher during the fall and winter months. Internationally, demand for Häagen-Dazs ice cream is higher during the summer months and demand for baking mix and dough products increases during winter months. Due to the offsetting impact of these demand trends, as well as the different seasons in the northern and southern hemispheres, its International segment net sales are generally evenly balanced throughout the year. Food Quality and Safety Regulation In the United States, the company’s activities are subject to regulation by various federal government agencies, including the Food and Drug Administration, Department of Agriculture, Federal Trade Commission, Department of Commerce, and Environmental Protection Agency, as well as various state and local agencies. Environmental Matters The company’s operations are subject to the Clean Air Act, Clean Water Act, Resource Conservation and Recovery Act, Comprehensive Environmental Response, Compensation, and Liability Act, and the Federal Insecticide, Fungicide, and Rodenticide Act, and all similar state, local, and foreign environmental laws and regulations applicable to the jurisdictions in which the company operates. History General Mills, Inc. was founded in 1928. The company was incorporated in Delaware in 1928.
general mills inc
(GIS:New York Consolidated)
Number One General Mills Boulevard
Minneapolis, MN 55426
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