Gildan Activewear Inc. manufactures and markets basic family apparel, including T-shirts, fleece, sport shirts, underwear, socks, hosiery, and shapewear. The company markets its products under a portfolio of company-owned brands, including the Gildan, Gold Toe, Anvil and Comfort Colors brands and brand extensions, as well as the Secret, Silks and Therapy Plus brands. The company also has the U.S. sock license for Under Armour, and licenses for the Mossy Oak and New Balance brands. The company also manufactures for select global athletic and lifestyle consumer brands. Segments The company operates in two segments, Printwear and Branded Apparel. Printwear segment The Printwear segment designs, manufactures, sources, markets and distributes undecorated activewear products in large quantities primarily to wholesale distributors in printwear markets in approximately 30 countries across North America, Europe, the Asia-Pacific and Latin America. Through its Printwear segment, the company sells mainly undecorated activewear products (blanks) primarily to wholesale distributors who sell its products to screenprinters and embroiderers, who in turn decorate the products with designs and logos and sell the imprinted activewear into a diversified range of end-use markets. These include educational institutions, athletic dealers, event merchandisers, promotional product distributors, charitable organizations, entertainment promoters, travel and tourism venues and retailers. Its activewear products are used in various daily activities by individuals and have various applications, including work and school uniforms and athletic team wear, and for various other purposes to convey individual, group and team identity. Branded Apparel segment The Branded Apparel segment designs, manufactures, sources, markets and distributes branded family apparel, which includes athletic, casual and dress socks, underwear, activewear, sheer hosiery, legwear and shapewear products, which are sold to retailers in the United States and Canada. It markets its products primarily under its company-owned and licensed brands. The company is also pursuing sales as a supply chain partner to a small number of targeted global athletic and lifestyle brands, for which it manufactures and decorates products. Strategy The company’s growth strategy comprises the four initiatives, including continuing to pursue additional printwear market penetration and opportunities; continuing penetration of retail market as a full-line supplier of branded family apparel; continuing to increase capacity to support planned sales growth and generate manufacturing and distribution cost reductions; and pursuing complementary acquisitions. Sales and Marketing Printwear segment: The company’s sales and marketing office servicing its global printwear market is located in Christ Church, Barbados. The company distributes its activewear products for the printwear markets primarily out of its main distribution centre in Eden, North Carolina. The company also uses third-party warehouses in the western United States, Canada, Mexico, Colombia, Europe and Asia to service its customers in these markets. Branded Apparel segment: The company’s primary sales and marketing office for the Branded Apparel segment is located in Charleston, South Carolina at the same location as its primary distribution centre servicing its retail customers. In addition, the company services retail customers from smaller distribution centres in North Carolina, South Carolina and Canada. The company also operates retail stores located in outlet malls throughout the United States. Customers In its printwear markets, the company sells its products in approximately 35 countries across North America, Europe and the Asia-Pacific region, and Latin America, primarily to wholesale distributors and to a lesser extent to large screenprinters. Its products in the U.S. retail market are sold to a spectrum of retailers, including mass-market retailers, department stores, national and regional chains, sports specialty stores and price clubs. Seasonality The company’s results of operations fo
gildan activewear inc
(GIL:New York Consolidated)
600 de Maisonneuve Boulevard West
Montreal, QC H3A 3J2
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