GfK SE provides various market research services. The company offers advertising and communication planning solutions, including identifying the right consumer segments, analyzing the market opportunities, evaluating channel performance, optimizing advertising and messaging, and monitoring the effectiveness of advertising and communications; and solutions for optimizing channel mix and categories, such as channel trends, channel strategy, shopper path to purchase, in-store experience, online experience, and mobile and user experience. Its market insights and growth opportunities solutions comprise tracking and analyzing the trends within consumer segments, retail, technology, and products markets; providing market insights; identifying the main customer segments for each trend; and developing strategic plans. The company also offers product design and optimization comprising identifies the gaps in the market, design, and test concepts in line with target audience, as well as optimizes product positioning; and brand value optimization solutions through exploration of areas, such as brand trends, brand potential and positioning, building and maintaining brand value, and brand relationship tracking. In addition, it provides customer experience and loyalty solutions in the areas of customer segmentation, customer experience planning, and customer loyalty and satisfaction; and develops price plans by providing insights in the areas, such as trends and price influences, price planning, and SKU price monitoring and optimization. GfK SE serves automotive, consumer goods, fashion and lifestyle, financial services, health, media and entertainment, public services, retail, technology, and travel and tourism industries in Europe, the Middle East, Turkey, Africa, North America, Latin America, Asia, and the Pacific region. The company was founded in 1934 and is headquartered in Nuremberg, Germany.
gfk se (GFK:Xetra)
Phone: 49 911 395 0
Fax: 49 911 395 2209www.gfk.com
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