GfK SE provides various market research services in Germany and internationally. The company offers advertising and communication planning solutions, including identifying the right consumer segments, analyzing the market opportunities, evaluating channel performance, optimizing advertising and messaging, and monitoring the effectiveness of advertising and communications; and brand value optimization solutions through exploration of areas, such as brand trends, brand potential and positioning, building and maintaining brand value, and brand relationship tracking. It also provides solutions for optimizing channel mix and categories, such as channel trends, channel strategy, shopper path to purchase, in-store experience, online experience, activation, and mobile and user experience; and customer experience and loyalty solutions in the areas of customer segmentation, customer experience planning, and customer loyalty and satisfaction. In addition, the company offers market insights and growth opportunities solutions, such as tracking and analyzing the trends within consumer segments, retail, technology, and products markets; providing market insights; and identifying the main customer segments for each trend. Further, it develops price plans by providing insights in the areas, such as trends and price influences, price planning, and SKU price monitoring and optimization; and provides product design and optimization solutions, which include identification of the gaps in the market, design, and test concepts in line with target audience, as well as optimizes product positioning. The company serves automotive, energy, financial services, industrial goods, public services, technology, consumer goods, fashion and lifestyle, health, media and entertainment, retail, and travel and tourism sectors. GfK SE was founded in 1934 and is headquartered in Nuremberg, Germany.
gfk se (GFK:Xetra)
Phone: 49 911 395 0
Fax: 49 911 395 2209www.gfk.com
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