Guess?, Inc. designs, markets, distributes and licenses lifestyle collections of contemporary apparel and accessories for men, women and children that reflect the American lifestyle and European fashion sensibilities. The company’s apparel is marketed under various trademarks, including GUESS, GUESS?, GUESS U.S.A., GUESS Jeans, GUESS? and Triangle Design, MARCIANO, Question Mark and Triangle Design, a stylized G and a stylized M, GUESS Kids, Baby GUESS, YES, G by GUESS, GUESS by MARCIANO and Gc. The lines include full collections of clothing, including jeans, pants, skirts, dresses, shorts, blouses, shirts, jackets, knitwear and intimate apparel. The company’s products are sold through direct-to-consumer, wholesale and licensing distribution channels. Its core customer is a style-conscious consumer primarily between the ages of 20 and 35. The company also appeals to customers outside this group through specialty product lines that include MARCIANO, a fashion line targeted to women and men, and GUESS Kids, targeted to boys and girls ages 6 to 12. Segments The Company’s businesses are grouped into five reportable segments for management and internal financial reporting purposes: Americas Retail, Europe, Asia, Americas Wholesale and Licensing. Americas Retail This segment includes the company’s retail and e-commerce operations in North and Central America and its retail operations in South America. The company sells its products through a network of directly operated retail and factory outlet stores in the Americas and through its online stores. Its Americas Retail stores build brand awareness and contribute to market penetration and the growth of the company’s brand, which also drives e-commerce and licensee sales. GUESS? Retail Stores: The company’s full-price U.S. and Canada GUESS? retail stores carry an assortment of men’s and women’s GUESS? merchandise (and women’s MARCIANO merchandise in select locations), including most of its licensed product categories. As of January 30, 2016, these stores occupied approximately 785,000 square feet and ranged in size from approximately 1,500 to 13,500 square feet, with most stores between 4,000 and 5,500 square feet. GUESS? Retail Accessories Stores: The company’s U.S. and Canada GUESS? retail accessories stores sell GUESS? and MARCIANO labeled accessory products. This concept enables it to utilize a smaller store floor space, dedicated to its range of accessory products, that can co-exist in the same malls as its other concepts. As of January 30, 2016, these stores occupied approximately 29,000 square feet and ranged in size from approximately 1,500 to 2,500 square feet, with most stores at 2,000 square feet. GUESS? Factory Outlet Stores: The company’s U.S. and Canada GUESS? factory outlet stores are located primarily in outlet malls generally operating outside the shopping radius of its wholesale customers and its full-price retail stores. These stores sell selected styles of men’s and women’s GUESS? apparel and accessories at lower price points in addition to certain G by GUESS merchandise in select locations. As of January 30, 2016, these stores occupied approximately 902,000 square feet and ranged in size from approximately 2,000 to 11,000 square feet, with most stores between 4,500 and 7,000 square feet. GUESS? Factory Accessories Stores: The company’s U.S. and Canada GUESS? factory accessories stores sell GUESS? and MARCIANO labeled accessory products and are located primarily in outlet malls. As of January 30, 2016, these stores occupied approximately 59,000 square feet and ranged in size from approximately 1,000 to 4,000 square feet, with most stores between 2,000 and 2,500 square feet. G by GUESS Stores: The company’s G by GUESS store concept targets a market demographic that shops price points below its GUESS? retail stores and carries apparel for both men and women and a line of accessories and footwear. G by GUESS stores have a fresh feel, directed toward a customer experience, with fashion-forward merchandise. As of January 30, 2016, these stores occupied approximately 317,000 square feet and ranged in size from approximately 4,000 to
guess? inc (GES:New York)
1444 South Alameda Street
Los Angeles, CA 90021
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