Gaiam, Inc., together with its subsidiaries, provides a selection of yoga, fitness, and well-being products, with media, subscription and travel services to customers. Segments The company operates in two segments, the Gaiam Brand, and the Gaiam TV. The Gaiam Brand segment includes all of its yoga, fitness, and wellness product and media distributed through its Website, apps, retail network, and catalogs, and also includes its eco-travel business. The Gaiam TV segment includes its global digital video subscription service. Gaiam TV, its digital subscription service, provides its members access to approximately 7,000 video titles, 90% of which are available exclusively to subscribers for digital streaming on virtually any Internet-connected device anytime, anywhere. Products The company develops and markets yoga and fitness accessories, apparel, and media under Gaiam’s brands. These products are sold primarily through major national retailers in the United States, Canada, Europe, and other countries, with placement in approximately 38,000 retail doors worldwide. The company also sells its products through its digital partners, Websites and ecommerce channels. Its products and services are targeted to all levels of yoga and fitness enthusiasts, including professionals. The company’s accessories include yoga mats, bags, straps and blocks, media content, including digital media and apps, restorative and massage accessories such as rollers, resistance cords and balance balls, and various other offerings. The company’s comprehensive line of apparel includes pants, shorts, tops and jackets designed around yoga. Intellectual Property The company has approximately 22 patents and 2 patents pending. Customers Target Corporation accounted for 29.3% of the company’s total net revenue during 2014. Strategy The company seeks to generate sustainable and profitable growth by leveraging its leadership position and brand awareness to expand its business in the following ways: Regulations The company’s business is subject to other governmental regulations, including the Mail or Telephone Order Merchandise Rule and related regulations of the Federal Trade Commission. The company is also subject to regulations of the U.S. Postal Service and various state and local consumer protection agencies relating to matters, such as advertising, order solicitation, shipment deadlines and customer refunds and returns. History Gaiam Inc. was founded in 1988. The company was incorporated under the laws of the state of Colorado in 1988.
gaiam inc-class a (GAIA:NASDAQ GM)
833 West South Boulder Road
Louisville, CO 80027
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