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Company Description

Contact Info

833 West South Boulder Road

Louisville, CO 80027

United States

Phone: 303-222-3600


Gaiam, Inc., together with its subsidiaries, provides a selection of yoga, fitness, and wellness products, with media, subscription and travel services to customers. The company’s brands include Gaiam that focuses on yoga and fitness; Gaiam Restore that focuses on wellness; SPRI by Gaiam that focuses on fitness; and Gaia, its global digital video subscription service. These products are sold primarily through major national retailers in the United States, Canada, Europe, and other countries, with placement in approximately 38,000 retail doors worldwide. The company also sells its products through its digital partners, Websites and e-commerce channels. The company’s products and services are targeted to all levels of yoga and fitness enthusiasts, including professionals. Its accessories include yoga mats, bags, straps and blocks, media content, including digital media and apps, restorative and massage accessories, such as rollers, resistance cords and balance balls, and various other offerings. The company’s line of apparel includes pants, shorts, tops and jackets designed around yoga. The company offers Gaia, a digital subscription service that provides its members access to approximately 7,000 video titles, 90% of which are available exclusively to subscribers for digital streaming on various Internet-connected devices. Segments The company’s segments include the Gaiam Brand and the Gaia segment. The Gaiam Brand segment includes all of the company’s yoga, fitness, and wellness product and media distributed through its Website, apps, retail network, and catalogs, and also includes its eco-travel business. The Gaia segment includes its global digital video subscription service. Strategy The company’s strategy includes streamlining and focusing on its business, extending brands into new categories, attracting new demographics, extending international distribution footprint, growing retail footprint, connecting with customers, growing its subscriber base domestically and internationally, and complementing existing business with selective strategic acquisitions. Customers Target, Kohl’s, and Amazon are major retailers in the United States to which the company makes significant sales during the year-end holiday season. Seasonality The company’s net sales and profits have historically been higher during the fourth quarter holiday season. Regulatory Matters The company’s business is subject to various other governmental regulations, including the Mail or Telephone Order Merchandise Rule and related regulations of the Federal Trade Commission. It is also subject to regulations of the U.S. Postal Service and various state and local consumer protection agencies relating to matters, such as advertising, order solicitation, shipment deadlines and customer refunds and returns. History Gaiam, Inc. was founded in 1988. The company was incorporated under the laws of the state of Colorado in 1988.


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