ffers various cuts of kosher poultry, red meat and seafood. Conventional Grocery: The company carries a range of conventional grocery items. The company’s grocery aisles are stacked high with various brand names—Tide, Bounty, Kleenex, Charmin, Lysol, Poland Spring, Oreo, Cheerios, Lipton, Hershey’s, Coke, Green Giant, and many more. In addition, the company offers a range of ethnic groceries that cater to each store’s local demographic. Fairway-branded Products The company’s Fairway-branded products are designed to strengthen its relationship with its customers through gourmet offerings. In the year ended March 29, 2015, the company’s portfolio of Fairway-branded items included prepared foods. The company maintains direct relationships with various producers with whom it works to develop and provide its Fairway-branded product offerings. These include rare barrel olive oils from Spain, Italy, and France that are exclusive to the company. At the company’s stores you would also find, among other items, Fairway golden honey, organic maple syrup, organic jams, chocolates, a selection of spices, olive, artichoke and sundried tomato pastes, pasta and pizza sauces and coffees from exotic coffee-growing regions. Suppliers The company’s major suppliers include White Rose, Inc.; C&S Wholesale Grocery, Inc.; and United Natural Foods, Inc. Strategy The company’s strategy includes increasing consumer focus on fresh foods and healthy eating; increasing focus on the customer shopping experience; increasing consumer interest in private label product offerings; and opening stores in the Greater New York City metropolitan area. Seasonality The food retail industry and the company’s sales are affected by seasonality. The company’s average weekly sales fluctuate during the year and are usually highest in its third fiscal quarter (year ended March 2015), from October through December, when customers make holiday purchases, and typically lower during the summer months in its second fiscal quarter. Intellectual Property The company maintains registered trademarks, such as FAIRWAY, FAIRWAY ‘Like No Other Market’, LIKE NO OTHER MARKET, and FAIRWAY WINES & SPIRITS. Competition The company’s principal competitors include alternative food retailers, such as Whole Foods and Trader Joe’s; traditional supermarkets, such as Stop & Shop, ShopRite, Food Emporium, and A&P; retailers with ‘big box’ formats, such as Target and Wal-Mart; and warehouse clubs, such as Costco and BJ’s Wholesale Club. History Fairway Group Holdings Corp. was founded in 1933. The company was incorporated as a Delaware corporation in 2006.
fairway group holdings corp
2284 12th Avenue
New York, NY 10027
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