FTD Companies, Inc. operates as a floral and gifting company. The company provides floral, specialty foods, gift and related products and services to consumers, retail florists, and other retail locations and companies in need of floral and gifting solutions. The company’s business uses the FTD and Interflora brands, both of which are supported by the iconic Mercury Man logo. It operates primarily in the United States (U.S.), Canada, the United Kingdom (U.K.), and the Republic of Ireland, it has worldwide presence as its iconic Mercury Man logo is displayed in approximately 40,000 floral shops in approximately 150 countries. The company’s diversified portfolio of brands also includes ProFlowers, ProPlants, Shari’s Berries, Personal Creations, RedEnvelope, Cherry Moon Farms, Flying Flowers, Flowers Direct, Sesame, Ink Cards, Postagram, and Gifts.com. Segments Consumer This segment operates as a direct marketer of floral and gift products for consumers, primarily in the U.S. and Canada. The company operates primarily through the www.ftd.com Website, associated mobile sites, and the 1-800-SEND-FTD telephone number. Provide Commerce This segment is direct marketer of floral and gift products for consumers, including specialty foods, personalized gifts, and other gifting products, primarily in the U.S. The company operates primarily through its www.proflowers.com, www.berries.com, www.personalcreations.com, www.proplants.com, and www.gifts.com Websites, associated mobile sites and applications, and various telephone numbers. Consumer orders for this segment are fulfilled primarily by the company or third-party suppliers and shipped directly to the recipient in a gift box on the delivery date specified by the sender. Florist This segment offers products and services to the company’s floral network members, which include traditional retail florists and other non-florist retail locations, primarily in the U.S. and Canada. The company also provides products and services to other companies in need of floral and gifting solutions. Its suite of services includes, among other things, access to the FTD brand and the Mercury Man logo, which are supported by various FTD marketing campaigns; clearinghouse and order transmission services that enable its members to send, receive, and deliver floral and gift orders; access to the floral network; directory publication services; credit card processing services; e-commerce Website services; online advertising tools; and system support services. The company’s large floral network provides an order fulfillment vehicle for its consumer orders that allows it to offer same-day delivery capability (subject to certain limitations) to recipients throughout the U.S. and Canada. The company sells products to floral network members, including fresh-cut flowers, branded and non-branded containers, packaging, marketing products, and various other floral-related supplies. Selling branded containers to its members helps to ensure that the consumer orders fulfilled by its floral network members are consistent with the product imagery displayed on its Websites. The company also provides point-of-sale systems and related technology services that enable its floral network members to transmit and receive orders and manage various back-office functions of a retailer’s business, including accounting, customer relationship management, direct marketing campaigns, delivery route management, and event planning. International This segment consists of Interflora, which operates primarily in the U.K. and the Republic of Ireland. Interflora is a direct marketer of floral and gift products to consumers and operates primarily through its www.interflora.co.uk, www.flyingflowers.co.uk, and www.interflora.ie Websites, associated mobile sites and applications, and various telephone numbers. The company’s portfolio of brands also includes Flying Flowers and Flowers Direct. Orders are transmitted to floral network members or third-party suppliers for processing and delivery. The majority of consumer orders are hand delivered by the company’s floral network members, who provide same-day delivery, inc
ftd cos inc (FTD:NASDAQ GS)
3113 Woodcreek Drive
Downers Grove, IL 60515
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