FTD Companies, Inc. operates as a floral and gifting company. The company provides floral, gift and related products and services to consumers, retail florists, and other retail locations and companies in need of floral and gifting solutions. The company’s business uses FTD and Interflora brands, both supported by the Mercury Man logo. While the company operates primarily in the United States (U.S.), Canada, the United Kingdom (U.K.), and the Republic of Ireland. The company has worldwide presence as its Mercury Man logo is displayed in approximately 40,000 floral shops in approximately 150 countries. The company’s portfolio of brands also includes Flying Flowers, Flowers Direct, and Drake Algar in the U.K. The company also markets and sells gift items, including jewelry, chocolate dip delights and other sweets, gift baskets, wine and champagne, fruit, and spa products. Segments As of December 31, 2014, the company’s segments consisted of Consumer, Florist, International and Provide Commerce. Consumer segment Through its Consumer segment, the company is a direct marketer of floral and gift products for consumers, primarily in the U.S. and Canada. The company operates primarily through the www.ftd.com Website, associated mobile sites, and the 1-800-SEND-FTD telephone number. The majority of consumer orders are hand-delivered by its floral network members, who provide same-day and future-day delivery services. The other consumer orders are fulfilled and shipped directly to the recipient in an elegant gift box by third parties, who provide next-day and future-day delivery services. Florist segment Through its Florist segment, the company is a provider of products and services to its floral network members, which include traditional retail florists and other non-florist retail locations, primarily in the U.S. and Canada. The company also provides products and services to other companies in need of floral and gifting solutions. The company’s comprehensive suite of services includes, among other things, access to the FTD brand and the Mercury Man logo, which are supported by various FTD marketing campaigns; clearinghouse and order transmission services that enable its members to send, receive, and deliver floral and gift orders; access to the floral network; directory publication services; credit card processing services; e-commerce Website services; online advertising tools; and system support services. The company’s floral network provides an order fulfillment vehicle for its consumer orders that allows the company to offer same-day delivery capability (subject to certain limitations) to recipients throughout the U.S. and Canada. The company sells products to floral network members, including fresh-cut flowers, branded and non-branded containers, packaging, promotional products, and other floral-related supplies. The company also provides point-of-sale systems and related technology services that enable its floral network members to transmit and receive orders and manage back-office functions of a retailer's business, including accounting, customer relationship management, direct marketing campaigns, delivery route management, and event planning. International segment The International segment consists of Interflora, which operates primarily in the U.K. and the Republic of Ireland. Interflora is a direct marketer of floral and gift products for consumers and operates primarily through its www.interflora.co.uk and www.interflora.ie Websites, associated mobile sites, and various telephone numbers. The company’s portfolio of brands also includes Flying Flowers, Flowers Direct, and Drake Algar. Orders are transmitted to floral network members or third-party suppliers for processing and delivery. The majority of consumer orders are hand-delivered by its floral network members, who provide same-day delivery, including three-hour, as well as, morning and afternoon delivery options, and future-day delivery services. The remaining consumer orders are fulfilled and shipped directly to the recipient in a gift box by third parties, who provide next-day and future-day delivery services. Interflora also provid
ftd cos inc (FTD:NASDAQ GS)
3113 Woodcreek Drive
Downers Grove, IL 60515
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