rivate forum for members to test their thinking with peers through local and national meetings, one-to-one and group peer exchanges, and virtual community activities; advisors to challenge members’ thinking with insights drawn from peers, its research, and its analyst community; and membership-generated content that includes next and best practices, as well as role-specific maturity benchmark data. Executive Programs: The company’s Executive Programs provide CMOs and CIOs with personal coaches who help the executives and their teams establish and tackle their important initiatives. Its Executive Programs also provide on-site strategy workshops, personalized research and analysis, access to its experts, and custom data analytics to help executives understand and anticipate customer behavior. Forrester Data The company’s Data products and services are designed to provide fact-based customer insights to its clients. Clients could leverage its Data products and services or choose to have the company conduct custom data analysis on their behalf. Forrester’s Customer Experience (CX) Index: In 2014, the company introduced its CX Index as a stand-alone set of products and services. The CX Index, which uses its rigorous customer experience methodology, is a framework for assessing and measuring customer experience for 950 brands worldwide. This framework provides actionable analysis, including a customer experience score, quantitative information about the score, and drivers to improve the customer experience score, along with prioritization and simulations tools and a summary of insights provided by a company analyst. It offers three packages of the Forrester CX Index, including a brand package that focuses exclusively on customer perception of the specific brand, an industry package that provides a benchmark of a particular brand’s CX Index scores against its competitors, and an add-on best-in-class package that offers deep insights on what distinguishes leading brands. For brands not included in the company’s standard offering, it offers a custom survey approach to build a CX Index scorecard and driver analysis. Consumer Technographics: Consumer Technographics is an ongoing quantitative research program, based on surveys of approximately 400,000 individuals in North America, Europe, the Asia Pacific, and Latin America. Marketing and strategy professionals rely on the company’s Consumer Technographics data for insights into how technology impacts the way consumers select, purchase, use, and communicate about products and services. It combines respondent data sets from its Consumer Technographics surveys into multiple regional and industry offerings. Business Technographics: Business Technographics is an ongoing quantitative research program that provides assessments of what motivates businesses to choose certain technologies and vendors over others. The offering also measures and reports on the current information consumption patterns of primary influencers for large technology purchases. It annually surveys approximately 60,000 business and technology executives, as well as information workers at small, medium and large enterprises in North American, European, and other global markets. The company’s surveys reveal these firms’ technology adoption, trends, budgets, business organization, decision processes, purchase plans, brand preferences, and primary influences in the purchasing process. ForecastView: ForecastView is a data program that provides an evaluation of market size, based on expert analysis and quantitative insights from its consumer and business surveys. The company leverages Technographics demand-side data and supply-side metrics to help clients uncover new business opportunities. Each forecast consists of 10 years of data, including 5 historic, the current year and 4 years in the future. It offers global forecasts for e-commerce, digital marketing, and mobile markets and U.S. forecasts for applications and platforms markets. Forrester Consulting The company’s research-based advisory and project consulting services utilize its RoleView Research, Technographics and CX Index data to deliver
forrester research inc
(FORR:Consolidated Issue Listed on NASDAQ Global Select )
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