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Last $36.05 USD
Change Today +0.12 / 0.33%
Volume 24.6K
FORR On Other Exchanges
As of 8:10 PM 04/24/15 All times are local (Market data is delayed by at least 15 minutes).
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Company Description

Contact Info

60 Acorn Park Drive

Cambridge, MA 02140

United States

Phone: 617-613-6000


hts to its clients. Clients can leverage its data products and services or choose to have the company conducts data analysis on their behalf. The company’s data products and services include the following: Consumer Technographics Data and Services: Consumer Technographics delivers both primary data and quantitative research, based on surveys of approximately 400,000 individuals in North America, Europe, Russia, the Asia Pacific, and Latin America. Marketing and strategy professionals rely on its Consumer Technographics data for unique insights into how technology impacts the way consumers select, purchase, use, and communicate about products and services. The company combines respondent data sets from its Consumer Technographics surveys into multiple offerings including the following: Global Technographics, North American Technographics, European Technographics, Russian Technograhics, Asia Pacific Technographics, and Latin America Technographics. Business Technographics: Business Technographics is an ongoing quantitative research program that provides comprehensive, in-depth assessments of what motivates businesses to choose certain technologies and vendors over others. The offering also measures and reports on the information consumption patterns of key influencers for large technology purchases. The company annually surveys approximately 62,000 business and technology executives, as well as information workers at small, medium and large enterprises in North American, European, and other global markets. The company’s surveys reveal these firms’ technology adoption, trends, budgets, business organization, decision processes, purchase plans, brand preferences, and primary influences in the purchasing process. Forrester Consulting The company’s research-based advisory and project consulting services leverage its RoleView research and Technographics data to deliver focused insights and recommendations that assist clients in developing and executing technology and business strategy, informing critical decisions and reducing business risk. The company’s consulting services help clients with the entire range of challenges addressed in its published research, such as turning big data into business insights, becoming a digital disruptor, embracing the mobile mind shift, and transforming the customer experience. The company helps business and technology professionals conduct maturity assessments, prioritize best practices, develop strategies, build business cases, select technology vendors, and structure organizations. The company helps marketing professionals at technology vendors develop content marketing strategies, create marketing collateral, and develop sales tools. Forrester Events The company hosts multiple events in various locations in North America, Europe and Asia throughout the year. Events build upon its research and data products and services to bring together executives and other participants serving or interested in the particular professional role(s) on which an event focuses. Sales and Marketing The company sells its products and services through its direct sales force in various locations in North America, Europe, Asia, and Australia. The company also sells its products and services through independent sales representatives in select international locations. The company also sells certain of its research products directly online through its Website. As of December 31, 2013, its research was delivered to approximately 2,400 client companies. Strategy The company’s role-based strategy focuses attention on serving leaders in key roles across its client base. Its role-centric solutions provide clients with more relevant fact-based insights, allowing them to make better informed and justified decisions faster, to understand and manage the business dynamics most important to win, serve, and retain customers, and to help clients link their knowledge of customers, marketing efforts, and technology into a coherent plan. Competition The company’s principal direct competitors include other providers of similar services, such as Gartner, as well as providers of peer networking servic


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Price/Sales 2.1x
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