Fomento Económico Mexicano, S.A.B. de C.V. participates in the beverage, beer, retail, and fuel industry. The company conducts its operations through various principal holding companies, such as Coca-Cola FEMSA, S.A.B. de C.V. (Coca-Cola FEMSA), which produces, distributes and sells beverages and is the franchise bottler of Coca-Cola products in the world; FEMSA Comercio, S.A. de C.V. (FEMSA Comercio), comprising a Retail division operating various small-format chain stores, including OXXO, the major-growing chain in Latin America, and a Fuel division operating the OXXO GAS chain of retail service stations for fuels, motor oils and other car care products; and CB Equity LLP, which holds the company’s investment in Heineken (Heineken N.V. and Heineken Holding N.V.), one of the world’s major brewers, with operations in approximately 70 countries. Coca-Cola FEMSA Coca-Cola FEMSA is the primary franchise bottler of Coca-Cola trademark beverages worldwide. It operates in territories in various countries, such as Mexico – a major portion of central Mexico, the southeast and northeast of Mexico (including the Gulf region); Central America – Guatemala (Guatemala City and surrounding areas), Nicaragua (nationwide), Costa Rica (nationwide), and Panama (nationwide); Colombia – most of the country; Venezuela – nationwide; Brazil – a major part of the states of Sao Paulo and Minas Gerais, the states of Parana and Mato Grosso do Sul and part of the states of Rio de Janeiro and Goias; Argentina – Buenos Aires and surrounding areas; and the Philippines – nationwide (through a joint venture with The Coca-Cola Company). Products Coca-Cola FEMSA produces, markets, sells and distributes Coca-Cola trademark beverages. The Coca-Cola trademark beverages include sparkling beverages (colas and flavored sparkling beverages), waters, and still beverages (including juice drinks, coffee, teas, milk, value-added dairy, and isotonic drinks). Product and Packaging Mix: Out of the approximately 113 brands and line extensions of beverages that Coca-Cola FEMSA sells and distributes, Coca-Cola FEMSA’s primary brand includes Coca-Cola, together with its line extensions, Coca-Cola Light, Coca-Cola Life and Coca-Cola Zero. Coca-Cola FEMSA’s next primary brands include Ciel (a water brand from Mexico and its line extensions), Fanta (and its line extensions), Sprite (and its line extensions), and ValleFrut (and its line extensions). Coca-Cola FEMSA produces, markets, sells and distributes Coca-Cola trademark beverages in each of its territories in containers authorized by The Coca-Cola Company, which consist of various returnable and non-returnable presentations in the form of glass bottles, cans and plastic bottles primarily made of polyethylene terephthalate (PET). Mexico and Central America: Coca-Cola FEMSA’s product portfolio consists of Coca-Cola trademark beverages, including the Jugos del Valle line of juice-based beverages. South America (Excluding Venezuela): Coca-Cola FEMSA’s product portfolio in South America consists primarily of Coca-Cola trademark beverages, including the Jugos del Valle line of juice-based beverages in Colombia and Brazil; and the Heineken beer brands, including Kaiser beer brands, in Brazil, which the company sells and distributes. Venezuela: Coca-Cola FEMSA’s product portfolio in Venezuela consists of Coca-Cola trademark beverages. Suppliers Mexico and Central America: In Mexico, Coca-Cola FEMSA purchases its returnable plastic bottles from Graham Packaging Mexico, S.A. de C.V. (Graham), which is the supplier of returnable plastic bottles for The Coca-Cola Company and its bottlers in Mexico. Coca-Cola FEMSA primarily purchases resin from Indorama Ventures Polymers México, S. de R.L. de C.V., M&G Polímeros México, S.A. de C.V. and DAK Resinas Americas Mexico, S.A. de C.V., which Alpla México, S.A. de C.V., and Envases Universales de México, S.A.P.I. de C.V. manufacture into non-returnable plastic bottles for the company. Also, Coca-Cola FEMSA has introduced into its business Asian global suppliers, such as Far Eastern New Century Corp., which supports its PET strategy primarily for Central America
fomento economico mex-sp adr
General Anaya No. 601 Pte.
Colonia Bella Vista
Monterrey, NL 64410
Phone: 52 818 328 6000
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