1-800-FLOWERS.COM, Inc., together with its subsidiaries, operates a florist and gift shop in the United States. Segments The company operates in the following three business segments: Consumer Floral, Gourmet Food and Gift Baskets, and BloomNet Wire Service. The Consumer Floral segment includes the operations of the company’s flagship brand, 1-800-Flowers.com, iFlorist and Flowerama. The Gourmet Food and Gift Baskets segment includes the operations of Harry & David, Fannie May Confections Brands, Cheryl’s (which includes Mrs. Beasley’s), The Popcorn Factory, Stockyards.com, DesignPac and 1-800-Baskets. The BloomNet Wire Service segment includes the operations of BloomNet and Napco. Products and Service Offerings The company offers a range of products, including fresh-cut flowers, floral and fruit arrangements and plants, gifts, popcorn, gourmet foods and gift baskets, cookies, chocolates, candy, wine, and gift-quality fruit. Flowers and Plants: The company offers fresh-cut flowers and floral and fruit arrangements for all occasions and holidays, available for same-day delivery. The company provides its customers with a choice of florist designed products, including traditional floral and gift offerings and the company’s line of fruit arrangements under the Fruit Bouquets brand (www.fruitbouquets.com), and flowers delivered fresh from the farm. The company also offers popular plants to brighten the home and/or office, and accent gardens and landscapes. Gourmet Foods and Gift Baskets: The company manufactures premium cookies and baked gift items under the Cheryl’s and Mrs. Beasley’s brands, which are delivered in gift baskets and containers, providing customers with various assortments to choose from. The Popcorn Factory brand pops premium popcorn and specialty snack products, while Fannie May Confections Brands manufactures premium chocolate and candy under the Fannie May, Fannie Farmer, Harry London and various private label brand names. The 1-800-BASKETS.COM brand features a collection of gourmet gift baskets and related products confected by DesignPac, as well as through third parties. Harry & David is a vertically integrated multi-channel specialty retailer and producer of branded premium gift-quality fruit, food products and gifts marketed under the Harry & David, Wolferman’s and Cushman’s and MooseMunch brands. The company also licenses the Stockyards name through which it sells premium meats. The company’s gourmet products are packaged in seasonal, occasion specific or decorative tins, fitting the ‘giftable’ requirement of individual customers, while also adding the capability to customize the tins with corporate logos and other personalized features for the company’s corporate customers’ gifting needs. BloomNet Products and Services: The company’s BloomNet business provides its members with products and services, including clearinghouse services, consisting of the settlement of orders between sending florists (including the 1-800-Flowers.com brand) and receiving florists; advertising, in the form of member directories, including on-line directory; communication services, by which BloomNet florists are able to send and receive orders and communicate between members, using Bloomlink, the company’s proprietary electronic communication system; other services, including Web hosting, marketing services and point of sale; and wholesale products, which consist of branded and non-branded floral supplies, enabling member florists to reduce their costs through 1-800-Flowers purchasing leverage, while also ensuring that member florists would be able to fulfill 1-800-Flowers.com brand orders based on recipe specifications. Sales and Marketing Strategic Online Relationships: The company promotes its products through strategic relationships with Internet portals, search engines, and mobile and online networks. The company’s online relationships include, among others, social media sites such as Facebook, Instagram, Twitter, and Pinterest, as well as Google, AOL, Yahoo!
1-800-flowers.com inc-cl a
One Old Country Road
Carle Place, NY 11514
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