National Beverage Corp. engages in developing, manufacturing, marketing, and selling a portfolio of flavored beverage products. The company’s primary market focus is the United States, but its products are also distributed in Canada, Mexico, the Caribbean, Latin America, the Pacific Rim, Asia, and Europe. The company’s brands consist of beverages geared toward the active and health-conscious consumer (Power+ Brands), including sparkling waters, energy drinks and shots, and juices; and carbonated soft drinks in various flavors, including regular, sugar-free and reduced-calorie options. The company produces carbonated soft drinks for specific retailers (‘Allied Brands’) that endorse a strategic alliance concept of joint marketing to support growth of both brands. Products Power+ Brands LaCroix: LaCroix has the support of national chains in multiple channels, including mass merchants, mainstream supermarkets and natural and specialty food retailers. Flavored with natural fruit essence, LaCroix offerings include Coconut, Mango, Apricot, Passionfruit and Tangerine. LaCroix’s ‘theme’ LaCroix Cúrate (cure yourself) celebrates French sophistication with Spanish zest with three bold flavors, such as Melón Pomelo (cantaloupe pink grapefruit), Múre Pepino (blackberry cucumber) and Kiwi Sandia (kiwi watermelon). NiCola by LaCroix, a sparkling water with the essence and flavor of cola, is ‘innocent’ of calories, sodium, sweetener or any ingredient that the health-conscious consumer avoids. NiCola is designed for those cola and diet cola drinkers. Shasta Sparkling: Shasta Sparkling is naturally-essenced without calories, sodium and sweeteners. ‘Simply Natural and Smartly Healthy,’ Shasta Sparkling flavors include Lemon-Lime Splash, Draft Root Beer, Shasta Cola, California Orange, Original Pure and Big Black Cherry. Everfresh and Mr. Pure: Everfresh 100% juice and juice drinks are available in various flavors, from such classics as Orange, Cranberry and flavored lemonades to exotics that include Premium Papaya and Pineapple Mango. Everfresh Premier Varietals is positioned as a brand for display in the produce section of supermarkets. Everfresh Premier Varietals is a premium line of 100% natural apple juice derived from various apples specific to the taste of the varietal, such as Granny Smith, McIntosh, Honey Crisp, Golden Delicious, Fuji and Pink Lady. Mr. Pure juice drinks are marketed in various flavors, from classics, such as Apple, Orange and Grapefruit to unique flavors, such as Peach Watermelon, Grape Cranberry and Island Punch. Mr. Pure is distributed in the Midwest primarily in 16 oz. glass bottles designed for single-serve consumption. Rip It: Rip It energy fuel is the flavor innovator in the growing energy category with unique flavors, including six that are sugar-free. Rip It ‘Tribute’ themed energy is a military inspired addition to the lineup that includes its latest offering, Tribute Cherry Lime. Building on the flavor tradition of original Rip It, a 2 oz. sugar free shot version in seven flavors is marketed through its distribution system in multiple displayable package configurations. Carbonated Soft Drinks Shasta features various flavors, including products targeted to the growing Hispanic and other ethnic markets. Faygo products are primarily distributed east of the Mississippi River and include various flavors, including Red Pop, Moon Mist, and Rock’n’Rye. The company also produces and markets Ritz soft drinks and seltzers, primarily in the southeastern U.S., distributes Big Shot in New Orleans and surrounding areas, and offer St. Nick’s soft drinks during the holiday season. Distribution The company utilizes a hybrid distribution system to deliver its products through three primary distribution channels, such as take-home, convenience and food-service. The take-home distribution channel consists of national and regional grocery stores, warehouse clubs, mass-merchandisers, wholesalers, and dollar stores. The company distributes its products to this channel through the warehouse distribution system and the direct-store delivery system. Products sold through the direct-store delivery system are distributed directly to the customer’s retail outlets by the company’s direct-store delivery fleet and by independent distributors. The company distributes its products to the convenience channel through its own direct-store delivery fleet and those of independent distributors. The convenience channel consists of convenience stores, gas stations, and other smaller ‘up-and-down-the-street’ accounts. The company’s food-service division distributes products to independent, specialized distributors who sell to hospitals, schools, military bases, airlines, hotels and food-service wholesalers. Also, the company-owned direct-store delivery fleet distributes products to certain schools and other food-service customers. The company’s take-home, convenience and food-service operations use vending machines and glass-door coolers as marketing and promotional tools for its brands. The company provides vending machines and coolers on a placement or purchase basis to its customers. Sales and Marketing The company sells and markets its products through an internal sales force, as well as specialized broker networks. Seasonality The majority of the company’s sales are seasonal with the highest volume typically realized during the summer and warmer months. Governmental Regulation The production, distribution and sale of the company’s products in the United States are subject to the Federal Food, Drug and Cosmetic Act; the Dietary Supplement Health and Education Act of 1994; the Occupational Safety and Health Act; the Lanham Act; various environmental statutes; and various other federal, state and local statutes regulating the production, transportation, sale, safety, advertising, labeling and ingredients of such products. History National Beverage Corp. was founded in 1985. The company was incorporated in Delaware in 1985.
national beverage corp (FIZZ:NASDAQ GS)
8100 SW Tenth Street
Fort Lauderdale, FL 33324
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