The Finish Line, Inc., together with its subsidiaries, operates as a specialty retailer in the United States. The company operates two retail divisions, the Finish Line and JackRabbit brands. Finish Line Brand Finish Line is a premium retailer of athletic shoes, apparel, and accessories. As of April 2, 2016, the company operated 589 Finish Line stores, which averaged 5,552 square feet, in 44 U.S. states and Puerto Rico. In addition, Finish Line operates an e-commerce site, www.finishline.com, as well as mobile commerce via m.finishline.com. Finish Line carries a large selection of men’s, women’s, and kids’ athletic shoes (footwear), as well as an assortment of apparel and accessories (softgoods). Brand names offered by Finish Line include Nike, Brand Jordan, adidas, Under Armour, Puma, and many others. Under the Finish Line brand, the company is the exclusive retailer of athletic shoes, both in-store and online, for Macy’s Retail Holdings, Inc.; Macy’s Puerto Rico, Inc.; and Macys.com, Inc. (collectively, Macy’s). The company is responsible for the athletic footwear assortment, inventory, fulfillment, and pricing at all of Macy’s locations and online at www.macys.com. The company operates branded and unbranded shops in-store at Macy’s. As of April 2, 2016, the company operated Finish Line-branded shops in 392 Macy’s department stores, which averaged 1,216 square feet, in 37 U.S. states, the District of Columbia, and Puerto Rico. Brand names offered by shops within department stores include Nike, Skechers, Converse, Puma, New Balance, adidas, and many others. JackRabbit Brand JackRabbit is an active lifestyle retailer of precision-fitted running shoes, apparel, and accessories. As of April 2, 2016, the company operated 72 JackRabbit stores, which averaged 3,649 square feet, in 17 U.S. states and the District of Columbia. In addition, JackRabbit operates the e-commerce sites www.jackrabbit.com and www.boulderrunningcompany.com. JackRabbit carries men’s and women’s performance running shoes, as well as an assortment of performance apparel and accessories. Brand names offered by JackRabbit include Brooks, Asics, Nike, Saucony, New Balance, and many others. Strategy The key elements of the company’s strategy include emphasizing on customer service and convenience; and stocking its stores/shops with a combination of the leading and newest brand name merchandise, including in-line offerings and unique products offered exclusively by the company. Marketing Finish Line utilizes its store windows, direct mail, email, viral media, search engine optimization, key word searches, and online ads in its marketing efforts. In addition to the methods noted for Finish Line, JackRabbit also markets through participating in expositions throughout the year at different running events, as well as through local race events. Shops within department stores collaborate with Macy’s on specific marketing approaches, which are generally similar to the marketing approaches utilized by Finish Line. Seasonal Business The company’s business follows a seasonal pattern, peaking over a total of approximately 12 weeks during the back-to-school (mid July through early September) and holiday (Thanksgiving through Christmas) seasons. History The Finish Line, Inc. was founded in 1976.
finish line/the - cl a (FINL:NASDAQ GS)
3308 North Mitthoeffer Road
Indianapolis, IN 46235
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