The Finish Line, Inc., together with its subsidiaries, operates as a specialty retailer in the United States. Divisions The company operates two retail divisions under the Finish Line brand name (Finish Line) and the Running Specialty Group (Running Specialty). Finish Line: Finish Line is a premium retailer of athletic shoes, apparel and accessories. As of April 3, 2015, the company operated 634 Finish Line stores, averaging approximately 5,463 square feet, in 45 U.S. states and Puerto Rico. In addition, the company operates an e-commerce site, www.finishline.com, as well as mobile commerce via m.finishline.com. Finish Line carries a selection of men’s, women’s, and kids’ athletic shoes (footwear), as well as an assortment of apparel and accessories (softgoods). Brand names offered by Finish Line include Nike, Brand Jordan, adidas, Under Armour, Reebok, Asics, Brooks, New Balance, Mizuno, Skechers, Converse, Puma, The North Face, and many others. Footwear accounts for approximately 89% of Finish Line’s net sales. Under the Finish Line brand name, the company is the exclusive retailer of athletic shoes, both in-store and online, for Macy’s Retail Holdings, Inc., Macy’s Puerto Rico, Inc., and Macys.com, Inc. (collectively, Macy’s). The company is responsible for the athletic footwear assortment, inventory, fulfillment, and pricing at all of Macy’s locations and online at www.macys.com. As of April 3, 2015, the company operated Finish Line-branded athletic footwear shops in 395 Macy’s department stores, which average 1,024 square feet, in 37 U.S. states, the District of Columbia, and Puerto Rico. Shops within department stores carry men’s, women’s, and kids’ athletic shoes, as well as an assortment of accessories. Brand names offered by shops within department stores include Nike, Skechers, Converse, Puma, New Balance, adidas, Asics, Reebok, and Under Armour. Running Specialty: Running Specialty is an active lifestyle retailer of precision-fitted running shoes, apparel, and accessories. As of April 3, 2015, the company operated 76 Running Specialty stores, which average 3,630 square feet, in 17 U.S. states and the District of Columbia. In addition, Running Specialty operates the e-commerce site www.boulderrunningcompany.com, as well as the informational site www.run.com. Running Specialty carries men’s and women’s performance running shoes, as well as an assortment of performance apparel and accessories. Brand names offered include Brooks, Asics, Nike, Saucony, New Balance, Mizuno, Feetures, Hoka, adidas, and Garmin. Strategy The key elements of the company’s strategy include focusing on customer service and convenience; and focusing on stores/shops maintaining their status as a leader in premium athletic shoes, apparel, and accessories for men, women, and kids. Marketing The company benefits from the multi-million dollar advertising campaigns of its key suppliers, such as Nike, adidas, Under Armour, and Reebok. Seasonal Business The company’s business follows a seasonal pattern, peaking through a total of approximately 12 weeks during the back-to-school (mid July through early September) and holiday (Thanksgiving through Christmas) periods. History The Finish Line, Inc. was founded in 1976.
finish line/the - cl a (FINL:NASDAQ GS)
3308 North Mitthoeffer Road
Indianapolis, IN 46235
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