based on surveys of approximately 400,000 individuals in North America, Europe, the Asia Pacific, and Latin America. Marketing and strategy professionals rely on its Consumer Technographics data for unique insights into how technology impacts the way consumers select, purchase, use, and communicate about products and services. The company combines respondent data sets from its Consumer Technographics surveys into multiple offerings including the following: Global Technographics, North American Technographics, European Technographics, Asia Pacific Technographics, and Latin America Technographics. Business Technographics: Business Technographics is an ongoing quantitative research program that provides comprehensive, in-depth assessments of what motivates businesses to choose certain technologies and vendors over others. The offering also measures and reports on the information consumption patterns of influencers for large technology purchases. The company annually surveys approximately 60,000 business and technology executives, as well as information workers at small, medium and large enterprises in North American, European, and other global markets. Forrester Consulting The company’s research-based advisory and project consulting services leverage its RoleView research, Technographics and CX Index data to deliver focused insights and recommendations that assist clients in developing and executing technology and business strategy, informing critical decisions and reducing business risk. The company’s consulting services help clients with challenges addressed in its published research, such as customer experience transformations, digital business transformation, and business technology transformations. The company helps business and technology professionals conduct maturity assessments, prioritize best practices, develop strategies, build business cases, select technology vendors, and structure organizations. The company helps marketing professionals at technology vendors develop content marketing strategies, create marketing collateral, and develop sales tools. Forrester Events The company hosts multiple events in various locations in North America, Europe and Asia throughout the year. Events build upon its research and data products and services to bring together executives and other participants serving or interested in the particular professional role(s) on which an event focuses. Event participants come together to network with their peers, meet with Forrester analysts, and hear business leaders discuss business and technology issues of interest or significance to the professional roles in attendance and the impact of technology on the professionals and their businesses. Sales and Marketing The company sells its products and services through its direct sales force in various locations in North America, Europe, Asia, and Australia. It also sells products and services through independent sales representatives in select international locations. The company also sells certain of its research products directly online through its Website. As of December 31, 2014, its research was delivered to approximately 2,400 client companies. Strategy The company’s strategy includes the following: identifying and defining new business models, technologies, and markets; leveraging RoleView Research and data products, global research and product organizations; using targeted, global client-centric sales channels; growing client base worldwide and increasing sales to existing clients; and developing and retaining outstanding research professionals. Competition The company’s principal direct competitors include other providers of research and advisory services, such as Gartner. History Forrester Research, Inc. was founded in 1983. The company was incorporated in Massachusetts in 1983 and reincorporated in Delaware in 1996.
forrester research inc (FFR:Berlin)
60 Acorn Park Drive
Cambridge, MA 02140
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