Forrester Research, Inc. operates as an independent research, data, and advisory services firm. The company’s research, data, consulting, events and peer networks are used by its clients to understand trends in consumer behavior and how to capitalize on those trends; benchmark their customer experience; plan strategies to improve their customer experience; develop customer-obsessed cultures that drive growth; assess potential new markets, competitors, products and services, and go-to-market strategies; anticipate technology-driven business model shifts; educate, inform, and align strategic decision-makers in their organizations; navigate technology purchases and implementation challenges and optimize technology investments, particularly in the Business Technology (BT) space; and capitalize on emerging technologies, especially in BT. Products and Services The company offers its clients a selection of products, services, and engagement opportunities. Its products and services include five categories, such as Forrester Research (the company’s core research), Forrester Connect (its peer offerings), Forrester Data, Forrester Consulting, and Forrester Events. Forrester Research The company’s published research and decision tools enable clients to anticipate and capitalize on the disruptive forces affecting their businesses and organizations. Its primary syndicated research product, RoleView, provides clients with access to its core syndicated research designed to inform their strategic decision-making. RoleView Research includes the company’s Playbooks, a set of integrated reports, tools, and guidance for critical business initiatives, and its Reports, designed to deepen clients’ understanding of market, customer, and technology trends through data-driven reports, case studies, predictions, and strategic road maps. The company’s syndicated research also includes The Forrester Wave, its primary mechanism for evaluating enterprise technologies. The Forrester Wave provides an analysis of vendors’ technologies and services based on transparent, fully accessible criteria, and measurement of characteristics weighted by the company. The Forrester Wave allows clients to compare products and develop a custom shortlist based on the client’s unique requirements. In 2015, the company introduced a new Research package, Age of the Customer Research, which is aligned with the company’s strategy of addressing its clients’ and prospects’ opportunities and challenges in the Age of the Customer. In addition to the Age of the Customer Research offering, the company’s various RoleView Research offerings include BT Research, M&S (Marketing and Strategy) Research, and TI (Technology Industry) Research, each consisting of a library of cross-linked documents that interconnect the company’s playbooks, reports, data, product rankings, best practices, evaluation tools, and research archives. Research access is provided through role-based Websites that facilitate client access to research and tools that are relevant to their professional roles, including community tools that allow interaction between and among clients and its analysts. The company also offers clients the opportunity to license electronic ‘reprints’ of designated Research for posting to a client’s Website(s) for a designated period of time to support a client’s marketing or business objectives. Forrester Connect The Forrester Connect offerings are designed to help clients connect with peers and Forrester’s products and professionals, and to coach executives to lead far-reaching change within their organizations. Leadership Boards: The company’s Leadership Boards are exclusive peer groups for executives and other senior leaders at large organizations worldwide. Clients might participate in one or more Leadership Boards. Memberships are available to the chief information officer (CIO) group, the chief marketing officer (CMO) group and various councils for the technology and marketing roles the company covers. In addition to a member license to access the appropriate RoleView Research offering, members of the company’s Leadership Boards receive access to a p
forrester research inc (FFR:Berlin)
60 Acorn Park Drive
Cambridge, MA 02140
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