ottles from EXCO Integral Services, S.A. de C.V.; FEVISA Industrial, S.A. de C.V.; and Glass & Silice, S.A. de C.V. Coca-Cola FEMSA purchases sugar from, among other suppliers, PIASA and Beta San Miguel, S.A. de C.V., both sugar cane producers in which, as of April 10, 2015, Coca-Cola FEMSA held a 36.3% and 2.7% equity interest, respectively. Coca-Cola FEMSA purchases HFCS from Ingredion México, S.A. de C.V.; Almidones Mexicanos, S.A. de C.V.; and Cargill de México, S.A. de C.V. Coca-Cola FEMSA purchases all of its cans from PROMESA. In Costa Rica, Coca-Cola FEMSA acquires plastic non-returnable bottles from Alpla C.R. S.A., and in Nicaragua Coca-Cola FEMSA acquires such plastic bottles from Alpla Nicaragua, S.A. South America (excluding Venezuela): Coca-Cola FEMSA purchases plastic bottles from Amcor Rigid Plastics de Colombia, S.A. and Tapón Corona de Colombia S.A. Coca-Cola FEMSA purchases all of its cans from Crown Colombiana, S.A., which are only available through this local supplier. Grupo Ardila Lulle, owners of Coca-Cola FEMSA’s competitor Postobón, owns a minority equity interest in Peldar O-I and Crown Colombiana, S.A. Coca-Cola FEMSA purchases plastic preforms, as well as returnable plastic bottles, at competitive prices from Andina Empaques S.A., a local subsidiary of Embotelladora Andina S.A., a Coca-Cola bottler with operations in Chile, Argentina, Brazil and Paraguay, and other local suppliers. Coca-Cola FEMSA also acquires plastic preforms from Alpla Avellaneda, S.A. and other suppliers. Venezuela: Coca-Cola FEMSA buys glass bottles from one local supplier, Productos de Vidrio, S.A., the only supplier authorized by The Coca-Cola Company. Coca-Cola FEMSA acquires majority of its plastic non-returnable bottles from Alpla de Venezuela, S.A. and majority of its aluminum cans from a local producer, Dominguez Continental, C.A. Business Strategy Coca-Cola FEMSA’s strategic framework for growth in the Philippines is based on three pillars, such as portfolio, route to market and supply chain. Coca-Cola FEMSA’s strategy is to foster consumption of single serve presentations while maintaining multiple serving volumes. Seasonality Sales of Coca-Cola FEMSA’s products are seasonal, as its sales levels generally increase during the summer months of each country and during the Christmas holiday season. In Mexico, Central America, Colombia and Venezuela, Coca-Cola FEMSA typically achieves its highest sales during the summer months of April through September, as well as during the Christmas holidays in December. In Brazil and Argentina, Coca-Cola FEMSA’s highest sales levels occur during the summer months of October through March and the Christmas holidays in December. Competition Mexico and Central America: Coca-Cola FEMSA’s principal competitors in Mexico are bottlers of Pepsi products. Coca-Cola FEMSA competes with Organización Cultiba, S.A.B. de C.V., a joint venture formed by Grupo Embotelladoras Unidas, S.A.B. de C.V., the former Pepsi bottler in central and southeast Mexico, a subsidiary of PepsiCo; and Empresas Polar, S.A. Coca-Cola FEMSA’s major competition in the juice category in Mexico is Grupo Jumex. In the water category, Bonafont, a water brand owned by Grupo Danone, is Coca-Cola FEMSA’s major competition. In addition, Coca-Cola FEMSA competes with Cadbury Schweppes in sparkling beverages and with other national and regional brands in its Mexican territories, as well as ‘B brand’ producers, such as Ajemex, S.A. de C.V. and Consorcio AGA, S.A. de C.V., which offer various presentations of sparkling and still beverages. In the countries that comprise Coca-Cola FEMSA’s Central America region, its major competitors are Pepsi and Big Cola bottlers. In Guatemala and Nicaragua, Coca-Cola FEMSA competes with a joint venture between AmBev and The Central American Bottler Corporation. In Costa Rica, Coca-Cola FEMSA’s principal competitor is Florida Bebidas S.A., subsidiary of Florida Ice and Farm Co. In Panama, Coca-Cola FEMSA’s major competitor is Cervecería Nacional, S.A. South America (excluding Venezuela): Coca-Cola FEMSA’s principal competitor in Colombia is Postobón. Coca-Co
fomento economico mexica-ubd
General Anaya No. 601 Pte.
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Phone: 52 818 328 6000
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