C.V. Coca-Cola FEMSA purchases sugar from Promotora Industrial Azucarera, S.A. de C.V. and Beta San Miguel, S.A. de C.V., both sugar cane producers in which, as of April 4, 2014, Coca-Cola FEMSA held a 36.3% and 2.7% equity interest, respectively. Coca-Cola FEMSA purchases high fructose corn syrup from CP Ingredientes, S.A. de C.V. and Almidones Mexicanos, S.A. de C.V. South America (excluding Venezuela): Coca-Cola FEMSA purchases plastic bottles from Amcor and Tapón Corona de Colombia S.A. Coca-Cola FEMSA purchases all its glass bottles from Peldar O-I and cans from Crown, both suppliers in which Grupo Ardila Lulle, owners of Coca-Cola FEMSA’s competitor Postobón, own a minority equity interest. Coca-Cola FEMSA purchases plastic preforms, as well as returnable plastic bottles, from Embotelladora del Atlántico S.A., a local subsidiary of Embotelladora Andina S.A., a Coca-Cola bottler with operations in Argentina, Chile and Brazil, and other local suppliers. Coca-Cola FEMSA also acquires plastic preforms from ALPLA Avellaneda S.A. and other suppliers. Venezuela: Coca-Cola FEMSA buys glass bottles from one local supplier, Productos de Vidrio, S.A. Coca-Cola FEMSA acquires majority of its plastic non-returnable bottles from ALPLA de Venezuela, S.A. and majority of its aluminum cans from a local producer, Dominguez Continental, C.A. Strategy Coca-Cola FEMSA’s strategy is to foster consumption of single serve presentations while maintaining multiple serving volumes. Seasonality Sales of Coca-Cola FEMSA’s products are seasonal, as its sales levels increase during the summer months of each country and during the Christmas holiday season. In Mexico, Central America, Colombia, and Venezuela, Coca-Cola FEMSA achieves its highest sales during the summer months of April through September, as well as during the Christmas holidays in December. In Brazil and Argentina, Coca-Cola FEMSA’s highest sales levels occur during the summer months of October through March and the Christmas holidays in December. Competition Mexico and Central America: Coca-Cola FEMSA’s principal competitors in Mexico are bottlers of Pepsi products. Coca-Cola FEMSA competes with Organización Cultiba, S.A.B. de C.V., a joint venture formed by Grupo Embotelladoras Unidas, S.A.B. de C.V., the former Pepsi bottler in central and southeast Mexico, a subsidiary of PepsiCo; and Empresas Polar, S.A., a beer distributor and Pepsi bottler in Venezuela. Coca-Cola FEMSA’s major competitor in the juice category in Mexico is Grupo Jumex. In the water category, Bonafont, a water brand owned by Grupo Danone, is Coca-Cola FEMSA’s major competitor. In addition, Coca-Cola FEMSA competes with Cadbury Schweppes in sparkling beverages and with other national and regional brands in its Mexican territories, as well as ‘B brand’ producers, such as Ajemex, S.A. de C.V. and Consorcio AGA, S.A. de C.V., which offer various presentations of sparkling and still beverages. In the countries that comprise Coca-Cola FEMSA’s Central America region, its major competitors are Pepsi and Big Cola bottlers. In Guatemala and Nicaragua, Coca-Cola FEMSA competes with a joint venture between AmBev and The Central American Bottler Corporation. In Costa Rica, Coca-Cola FEMSA’s principal competitor is Florida Bebidas S.A., subsidiary of Florida Ice and Farm Co. In Panama, Coca-Cola FEMSA’s major competitor is Cervecería Nacional, S.A. South America (excluding Venezuela): Coca-Cola FEMSA’s principal competitor in Colombia is Postobón. Coca-Cola FEMSA also competes with the producers of Big Cola. In Brazil, Coca-Cola FEMSA competes against AmBev, a Brazilian company. Coca-Cola FEMSA also competes against ‘B brands’ or ‘Tubainas’. In Argentina, Coca-Cola FEMSA’s major competitor is Buenos Aires Embotellador S.A., a Pepsi bottler, which is owned by Argentina’s principal brewery, Quilmes Industrial S.A., and indirectly controlled by AmBev. Venezuela: In Venezuela, Coca-Cola FEMSA’s major competitor is Pepsi-Cola Venezuela, C.A., a joint venture formed between PepsiCo and Empresas Polar, S.A., a beer distributor in the country. FEMSA Comercio FEMSA Comercio operates a chain
fomento economico mexica-ubd
General Anaya No. 601 Pte.
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Phone: 52 818 328 6000
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