Facebook, Inc. operates as an online social networking company. The company builds useful and engaging products that enable people to connect and share through mobile devices and personal computers. The company also helps people discover and learn about what is going on in the world around them; enable people to share their opinions, ideas, photos and videos, and other activities with audiences ranging from their closest friends to the public at large; and stay connected everywhere by accessing the company’s products, such as: Facebook: Facebook is a mobile application and Website that enables people to connect, share, discover, and communicate with each other on mobile devices and personal computers. The company had 1.04 billion daily active users on average in December 2015. The company had 934 million daily active users who accessed Facebook from a mobile device on average in December 2015. Instagram: Instagram is a mobile application that enables people to take photos or videos, customize them with filter effects, and share them with friends and followers in a photo feed or send them directly to friends. Messenger: Messenger is a messaging application available for mobile and Web on various platforms and devices. Messenger enables people to reach others instantly, and also enables businesses to engage with customers securely. WhatsApp: WhatsApp Messenger is a mobile messaging application that is used by people worldwide and is available on various mobile platforms. Oculus: The company’s Oculus virtual reality technology and content platform power products that allow people to enter a completely immersive and interactive environment to play games, consume content, and connect with others. The company sells advertising placements to marketers. Sales and Operations The majority of the company’s marketers use its self-service ad platform to establish accounts and to launch and manage their advertising campaigns. The company also has a global sales force that is focused on attracting and retaining marketers and providing support to them throughout the stages of the advertising campaign cycle from pre-purchase decision-making to real-time optimizations to post-campaign analytics. The company works directly with marketers, through traditional advertising agencies, and with an ecosystem of specialized agencies and partners. The company operates 5 support offices and approximately 35 sales offices worldwide. The company also invests in and relies on self-service tools to provide direct customer support to its users and partners. The company owns and leases data centers in various locations throughout the United States, and also owns a data center facility in Sweden. Research and Development The company’s research and development expenses were $4.82 billion in 2015. History Facebook, Inc. was incorporated in Delaware in 2004.
facebook inc (FBOK34:Sao Paulo)
1601 Willow Road
Menlo Park, CA 94025
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