Facebook, Inc. operates as a social networking company worldwide. The company builds useful and engaging products that enable people to connect and share through mobile devices and personal computers. It also helps people discover and learn about what is going on in the world around them; enable people to share their opinions, ideas, photos, and videos, and other activities with audiences ranging from their closest friends to the public at large; and stay connected everywhere by accessing the company’s products, such as: Facebook: The Facebook mobile app and Website enable people to connect, share, discover, and communicate with each other on mobile devices and personal computers. Facebook is free and available throughout the world. The company had 890 million daily active users (DAUs) on average in December 2014. The company had 745 million DAUs who accessed Facebook from a mobile device on average in December 2014. Instagram: Instagram is a mobile application that enables people to take photos or videos, customize them with filter effects, and share them with friends and followers in a photo feed or send them directly to friends. Messenger: Messenger is a mobile-to-mobile messaging application available on Android, iOS, and Windows Phone devices. Messenger works similarly to texting (SMS) or online chat to enable people to reach others instantly and also integrates with Facebook messaging functionality on personal computers. WhatsApp: WhatsApp Messenger is a cross-platform mobile messaging application that allows people to exchange messages on iOS, Android, BlackBerry, Windows Phone, and Nokia devices. For Marketers The company focuses on providing value for various kinds of marketers, including brand, direct response, small and medium-sized businesses, and developers. The company sells advertising placements to marketers. Its ads let marketers reach people on Facebook based on various factors, including age, gender, location, and interests. Marketers purchase ads that could appear in multiple places, including in News Feed on mobile devices and personal computers, and on the right-hand side of personal computers. The company’s ad planning tools are designed to align with marketers' business goals. Marketers could also use the company’s platform's insights to measure and optimize both the in-store and online performance of their ad campaigns. These insights help marketers not only understand how their ads drove results but also help them make modifications to their ad campaigns to improve those results. In addition to ads on Facebook, marketers could buy ads on Instagram and on other Websites and applications, such as Audience Network, Atlas, and LiveRail. For Developers The company supports developers’ efforts to build, improve, and monetize their mobile and Web applications. First, the company provides a set of development tools and application programming interfaces that enable developers to integrate with Facebook to create mobile and Web applications across platforms and devices. Second, the company helps developers improve their mobile and Web applications by providing them with tools, such as mobile application ads or social plugins, to increase the exposure, distribution, and engagement of such applications. By using the company’s tools for sharing, messaging, invites, requests, and mobile application ads, developers have various ways to drive application discovery and user engagement. Finally, the company helps developers monetize their Web applications by providing an online payments infrastructure that enables developers to receive payments from people who use Facebook, as well as from the company’s Audience Network, where developers are able to monetize their mobile applications by showing ads from Facebook advertisers within their application. The company generates revenue from developers who use its payments infrastructure to sell virtual and digital goods to people who use Facebook on personal computers. It also generates revenue from developers who choose to purchase ads from the company and receives a portion of the revenue from developers who show ads from Facebook advertisers in their applications within the company’s Audience Network. Sales and Operations The company has a global sales force that is focused on attracting and retaining marketers and providing support to them throughout the stages of the advertising campaign cycle from pre-purchase decision-making to real-time optimizations to post-campaign analytics. The company works directly with marketers, through traditional advertising agencies, and with an ecosystem of agencies that have a specialized focus on Facebook advertising. The company operates approximately 30 sales offices worldwide. The company has operations teams to provide support for people, marketers, and developers in five regional centers located in Menlo Park, California; Austin, Texas; Dublin, Ireland; Hyderabad, India; and Singapore. It has data centers in the United States, including data center facilities that the company owns in Iowa, North Carolina, and Oregon; and leased data center facilities in California and Virginia. The company also owns a data center facility in Lulea, Sweden. Research and Development The company’s research and development expenses were $2.67 billion in 2014. Significant Events In April 2014, Facebook has reached agreement with British Land to lease an additional 66,000 sq ft of space at 338 Euston Road. Facebook will occupy the fifth floor of the building, as well as floors nine - 16 and a ground floor events space. History Facebook, Inc. was incorporated in Delaware in 2004.
(FB:Consolidated Issue Listed on NASDAQ Global Select )
1601 Willow Road
Menlo Park, CA 94025
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