Farmer Bros. Co. operates as a manufacturer, wholesaler, and distributor of coffee, tea, and culinary products. The company’s product categories consist of a line of roast and ground coffee, including organic, Direct Trade, Direct Trade Verified Sustainable coffees and other sustainably-produced offerings; frozen liquid coffee; flavored and unflavored iced and hot teas; culinary products, including gelatins and puddings, soup bases, dressings, gravy and sauce mixes, pancake and biscuit mixes, jellies, and preserves, as well as coffee-related products, such as coffee filters, sugar and creamers; spices; and other beverages, including cappuccino, cocoa, granitas, and ready-to-drink iced coffee. The company’s owned brand products are sold primarily into the foodservice channel. Its primary brands include Farmer Brothers, Artisan Collection by Farmer Brothers, Superior and Metropolitan. The company’s Artisan coffee products include Direct Trade, Fair Trade Certified, Rainforest Alliance Certified, organic and proprietary blends. In addition, it sells whole bean and roast and ground flavored and unflavored coffee products under the Un Momento, Collaborative Coffee, Cain's and McGarvey brands at retail. The company’s roast and ground coffee products are sold in traditional packaging, including bags and fractional packages, as well as single-serve packaging. Strategy The key elements of the company’s strategy are to develop new products in response to demographic and other trends to compete in areas, such as premium coffee and tea; embrace sustainability across its operations, in the quality of its products, as well as how the company treats its coffee growers; and ensure its systems and processes provide the highest quality products at a competitive cost, protection from cyber-risk, and a safe environment for its employees and partners. Seasonality The company experiences some seasonal influences. The winter months are generally the strongest sales months. However, the company’s product line and geographic diversity provide some sales stability during the warmer months when coffee consumption ordinarily decreases. Additionally, the company usually experiences an increase in sales during the summer and early fall months from seasonal businesses located in vacation areas and from grocery retailers ramping up inventory for the winter selling season. Distribution Distribution takes place out of the company’s Portland facility, as well as three separate distribution centers in Northlake, Illinois; Oklahoma City, Oklahoma; and Moonachie, New Jersey. The company’s products reach its customers primarily in two ways: through its nationwide DSD network of 450 delivery routes and 109 branch warehouses, as of June 30, 2016, or direct-shipped through common carriers or third-party distributors. The company also sells directly to consumers through its Website. Customers The company serves various customers, from small independent restaurants and foodservice operators to large institutional buyers, such as restaurant and convenience store chains, hotels, casinos, hospitals, and gourmet coffee houses, as well as grocery chains with private brand and consumer-branded coffee products. Competition The company faces competition from many sources, including the institutional foodservice divisions of multi-national manufacturers of retail products, such as The J.M. Smucker Company (Folgers Coffee), Dunkin' Brands Group, Inc., The Kraft Heinz Company (Maxwell House Coffee) and Massimo Zanetti Beverage; wholesale foodservice distributors, such as Sysco Corporation and US Foods; regional institutional coffee roasters, such as S&D Coffee & Tea (Cott Corporation) and Boyd Coffee Company; and specialty coffee suppliers, such as Keurig Green Mountain, Inc., Rogers Family Company, Distant Lands Coffee, Mother Parkers Tea & Coffee Inc., Starbucks Corporation and Peet’s Coffee & Tea. As majority of its customers are foodservice operators, the company also competes with cash and carry and club stores (physical and on-line), such as Costco, Sam’s Club and Restaurant Depot; and on-line retailers, such as Amazon. History Farmer Bros. Co., a Delaware corporation, was founded in 1912. The company was incorporated in California in 1923 and reincorporated in Delaware in 2004.
farmer bros co (FARM:NASDAQ GS)
13601 North Freeway
Torrance, CA 76177
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