Evolving Systems, Inc. provides software solutions for service enablement, on-device activation and management of services for connected devices for network operators worldwide. The company’s customers rely on the company to develop, deploy, integrate, improve and maintain software solutions supporting their traditional and next generation network technologies, convergent service offerings, and advanced wireless and other broadband networks. The company maintains long-standing relationships with various major carriers worldwide. Included among its approximately 75 network operator customers are various tier-1 wireless carriers. The company offers software products and solutions in five core areas, such as Mobile Analytics, Engagement and Advertising that enables carrier marketing departments to innovate, execute and manage personalized and contextually-relevant, interactive campaigns that engage consumers in real time; service activation solutions used to activate complex bundles of voice, video and data services for traditional and next generation wireless, wireline and cable networks; subscriber identity module (SIM) card activation and management solutions that improve the end user experience, and allocate and assign resources to a wireless device when it is first used; connected device solutions used to manage and activate machine-to-machine devices, such as e-readers, smart meters, gaming consoles, and other SIM-based industry specific devices; and number inventory and management solutions, used by telecoms operators to manage the receipt of number ranges from regulatory bodies, efficient allocation of numbers to subscribers, and recycling of unused numbers. Product Portfolio Real-Time Lifecycle Marketing (RLM) The company’s RLM platform empowers marketing departments to create and deploy highly personalized, location and contextually relevant, interactive customer engagement campaigns. The platform monitors customer events and behavioural patterns in real-time, building a profile of each subscriber. When the right conditions are met, the platform pushes the best match or a personalized offer or ad to the customer. The RLM solution is comprised of various components. The Profiling Engine of the RLM platform supports static, as well as ongoing dynamic profiling of subscribers. It fully supports any real-time or micro segmentation requirements as needed by the business. The Profile Engine is a rules-driven flexible aggregator of subscriber baseline and usage data. It has been designed to handle any data model, including any data representation that may be available within the carrier’s legacy billing and customer relationship management (CRM) environment. The Campaign Manager fulfills the RLM platform’s campaign and offering requirements. It includes a business friendly dashboard allows for rapidly configuring, testing and launching new business campaigns. Through the dashboard the business user could target specific subscribers, define offers and rewards, and create the personalized messages per campaign, interaction and subscriber. The dashboard provides a real-time view on each campaign’s effectiveness and impact. Campaign Modules provide predefined templates for specific types of real-time mobile marketing tactics, including marketing and loyalty for digital services, such as mobile money and content, data package upsell and top-up accelerators. Dynamic SIM Allocation (DSA) The company’s DSA offers carriers an improved alternative to the inefficient traditional SIM distribution and activation practices. DSA is an integrated solution that includes various components. First Use Register (FUR) is responsible for the integration with the network, through SS7/SIGTRAN for 3G networks and DIAMETER for LTE. It detects the first use of a SIM card, enabling the update of the card, and facilitating any optional dialogue with the subscriber in a secure manner. It triggers the provisioning process, including the allocation of a definitive international mobile subscriber identity (IMSI) and the mobile subscriber integrated services digital network-number (MSISDN). The IMSI identifies the SIM
evolving systems inc
(EVOL:Consolidated Issue listed on NASDAQ Capital Market)
9777 Pyramid Court
Englewood, CO 80112
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