Ambassadors Group, Inc. provides educational travel experiences and online education research materials. The company operates student and adult travel programs primarily using the People to People International brand (People to People) under a long-term license agreement. The company’s wholly owned subsidiaries include Ambassador Programs, Inc. (Ambassador Programs); World Adventures Unlimited, Inc.; Ambassadors Unlimited, LLC; AGI Hong Kong Limited; Beijing People to People Education Consultation Co., Ltd; Marketing Production Systems LLC; and BookRags, Inc (BookRags). Segments The company’s operations are organized in two segments, Ambassador Programs and Other, and BookRags. Ambassador Programs and Other This segment provides educational travel services to multiple destinations within several travel program types and corporate overhead. Ambassador Programs The company’s educational travel programs offer both domestic U.S. destinations, as well as international travel destinations, including Europe, Australia, China, Japan, South Africa, India, Costa Rica, and Antarctica. This direct to consumer travel business consists of specialized private-label educational travel programs that seek to educate, inspire intellectual exchange, and develop the cultural and global intelligence of participants. In 2013, 18,251 delegates, including students from 46 different countries, traveled on the company’s programs to 37 countries on all 7 continents. The company licenses from People to People International the exclusive right to develop and conduct programs for grade school through high school students using the People to People brand name. It also has the non-exclusive right to develop, market and operate programs for professionals, college students and athletes using the People to People brand name. The company operates these programs under three categories: Student Ambassador Programs: The company’s primary program, Student Ambassador Programs, which traveled approximately 75 percent of its total delegate count during 20132, provides educational opportunities for students in grade school, middle school, and high school to visit various foreign destinations to learn about its history, government, economy, and culture. It markets its Student Ambassador Programs through a combination of direct mail invitations, social media, digital lead generations, and local in-person informational meetings. The company’s representatives review candidate applications and conduct local selection interviews to identify applicants for acceptance into its programs. Upon acceptance, students then participate in a series of orientation meetings to prepare for their upcoming travel experience. Student Ambassador Program delegations travel for between 8 to 21 days on programs primarily taking place in June and July with a small number of programs also available in the winter months. Each delegation consists of 30 to 45 students and teachers usually from the same geographical area, and is accompanied by local guides and service providers in each country to assist for the duration of each program. Leadership Ambassador Programs: The company provides domestic travel experiences to grade school, middle school and high school students through ‘People to People Leadership Summit’ and ‘People to People World Leadership Forum’ programs (Leadership Ambassador Programs). Leadership Ambassador Programs are focused on leadership development, community involvement, civics education and college preparation. While the majority of delegates for this program come from the U.S., Leadership Ambassador Programs has provided students from approximately 140 countries the ability to travel to various U.S. destinations, including Washington, D.C. and U.S. universities, to hear from renowned speakers and industry experts, and exchange ideas with their peers from around the world. This includes various participants from China each year. On these 4 to 10 day programs, typically delivered throughout the year during school break periods, delegates engage in specially designed leadership curriculum, team-building and personal development exercises, through group discussions, workshops, educational meetings and other social and recreational activities. The company markets Leadership Ambassador Programs predominantly through teacher referrals and direct mail. The company directly organizes and operates all aspects of these domestic programs, including the arrangement of speakers, program facilitators, curriculum, activities, accommodations and transportation. Citizen Ambassador Programs: Citizen Ambassador Programs provide professionals with common interests the opportunity to travel abroad to meet and exchange ideas with foreign citizens who have similar backgrounds, interests or professions. Citizen Ambassador Programs travel throughout the year on 7 to 10 day programs and have the option of adding other cultural exchange activities prior to or following many programs. The company markets Citizen Ambassador Programs primarily through professional association relationships. BookRags This segment provides online research capabilities through book summaries, critical essays, online study guides, lesson plans, biographies, and references to encyclopedia articles. The company operates the educational Website business www.bookrags.com. The site attracts students and teachers to its millions of pages of content, which includes internally developed material, licensed material, user-generated content, and other third party content. The Website sees approximately 2.4 million unique visitors per month. Business Strategy The company’s strategy includes implementing and executing a year-round multi-channel marketing model to stabilize and then improve delegate counts; right-sizing the cost structure of the business to match revenue base; and finally, staying close to customers. History Ambassadors Group, Inc. was founded in 1967.
ambassadors group inc
(EPAX:Consolidated Issue Listed on NASDAQ Global Select )
2001 South Flint Road
Spokane, WA 99224
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