4 countries, including in the United States, and the Mr. Energizer design trademark was registered in 63 countries and the European Union. The number of Energizer, Eveready, Energizer bunny design, and Mr. Energizer design trademarks, including related designs, slogans and sub-brands, is approximately 3,000 worldwide. From the company’s auto care acquisition, as of September 30, 2016, the company also has the Refresh Your Car! trademark registered in 20 countries, the California Scents trademark registered in 21 countries, the Driven trademark registered in 25 countries, the Bahama & Co. trademark registered in 22 countries, the LEXOL trademark registered in 9 countries, and the Eagle One trademark registered in 104 countries. Each of the referenced trademarks is registered in the United States. The number of trademarks for each of these brand’s portfolio internationally, including related designs, slogans, and sub-brands, is over 380 worldwide. The company also owns various patents, patent applications and other technology that relate primarily to battery, lighting and automotive fragrance and appearance products. As of September 30, 2016, the company owned approximately 627 United States utility and design patents, which have a range of expiration dates from November 2016 to December 2035, and approximately 47 United States pending patent applications. As of September 30, 2016, the company owned (directly or beneficially) approximately 920 foreign patents and approximately 85 patent applications pending in foreign countries. Competition In the higher-price premium and performance market segments, characterized by the alkaline and lithium technologies, the company’s primary competitor is Duracell International, Inc. (Duracell). In the price-conscious market segment, characterized by alkaline and carbon zinc technologies, the company competes with various local country and regional manufacturers of private-label, or ‘non-branded’, batteries, as well as branded battery manufacturers, such as Spectrum Brands, Inc. and Panasonic Corporation, primarily in Latin America, Asia and EMEA. History The company was formerly known as Energizer SpinCo, Inc. and changed its name to Energizer Holdings, Inc. in June 2015.
energizer holdings inc
(ENR:New York Consolidated)
533 Maryville University Drive
St. Louis, MO 63141
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