Energizer Holdings, Inc., through its subsidiaries, manufactures and markets batteries and lighting products. The company manufactures, markets, and/or licenses product portfolios of household batteries, specialty batteries and portable lighting in the world. The company organizes its business into four geographic reportable segments: North America, which is comprised of the U.S. and Canada; Latin America segment, which is made up of markets in Mexico, the Caribbean, Central America and South America, including Argentina, Brazil, Chile, Colombia, Ecuador, Peru, Paraguay, Uruguay, Bolivia, Puerto Rico and Venezuela; Europe, the Middle East and Africa (EMEA); and the Asia Pacific segment comprised of its markets in Australia, New Zealand and across Asia, including Korea, Malaysia, the Philippines, China/Taiwan/Hong Kong, Indonesia, Singapore, Thailand, and other markets in Asia. Products The company offers batteries using various technologies, including lithium, alkaline, carbon zinc, nickel metal hydride, zinc air, and silver oxide. These products are sold under the Energizer and Eveready brands in the performance, premium and price segments and include primary, rechargeable, specialty and hearing aid products. In addition, the company has a line of lighting products designed to meet a breadth of consumer needs. The company distributes, markets, and/or licenses lighting products, including headlights, lanterns, kid’s lights and area lights. In addition to the Energizer and Eveready brands, the company markets its flashlights under the Hard Case, Dolphin, and Weather Ready sub-brands. In addition to batteries and portable lights, the company licenses the Energizer and Eveready brands to companies developing consumer solutions in gaming, automotive batteries, portable power for critical devices (like smart phones), LED light bulbs and other lighting products. Batteries In household batteries, the company offers a portfolio of batteries. In addition to primary battery technology, the company offers consumers primary rechargeable options, as well as hearing aid and specialty batteries. This portfolio allows the company to penetrate a range of markets and consumer segments. Lighting The company’s portable lighting portfolio focuses on: headlights; Energizer with Light Fusion Technology; Dolphin brand, which is designed for a range of outdoor and work activities, is impact resistant and waterproof, and floats; line of lanterns and area lights; and its Hard Case professional line of solutions for do-it-yourself and professional users. Strategy The company’s strategy includes the following: build its business through increased distribution and investment in effective category fundamentals; strengthen and support its brands through relevant, consumer-led marketing innovation; and maintain its relentless focus on challenging costs across the enterprise. Sales and Distribution The company distributes its products to consumers through retail locations worldwide, including mass merchandisers and warehouse clubs, food, drug and convenience stores, electronics specialty stores and department stores, hardware and automotive centers, military stores and ecommerce. Seasonality Sales and operating profit for the company’s business tend to be seasonal, with increased purchases of batteries by consumers and increases in retailer inventories during fiscal first quarter. Trademarks The company owns thousands of Energizer and Eveready trademarks. The Energizer trademark is registered in 170 countries, and the Eveready trademark is registered in 151 countries, including, in each case, in the United States. The actual number of Energizer and Eveready trademarks is approximately 3,500. History The company was formerly known as Energizer SpinCo, Inc. and changed its name to Energizer Holdings, Inc. in June 2015.
energizer holdings inc (ENR:New York)
533 Maryville University
St. Louis, MO 63141
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