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Last $6.80 USD
Change Today -0.27 / -3.82%
Volume 2.4M
EJ On Other Exchanges
New York
As of 4:15 PM 05/5/15 All times are local (Market data is delayed by at least 15 minutes).
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Company Description

Contact Info

Qiushi Building

11th Floor

383 Guangyan Road

Zhabei District

Shanghai, 200072


Phone: 86 21 6133 0808


E-House (China) Holdings Limited operates as a real estate services company in China. Real Estate Online Services The company provides online-to-offline, or O2O, real estate services in China. It offers real estate e-commerce, online advertising and online listing services through its online platform, which comprises local Websites covering approximately 250 cities and various mobile applications. The company integrates its online platform with complementary offline services to facilitate residential property transactions. In addition to its own Websites, the company operates various real estate and home furnishing Websites of SINA Corporation, or SINA, and Baidu Inc., or Baidu. The company serves individual home buyers. The geographic network of the company’s services covers 256 cities across China. E-Commerce: The company offers e-commerce services primarily in connection with new residential property sales. Its O2O services for new residential properties include selling discount coupons and facilitating online property viewing, physical property visits and pre-sale customer support. The company earns revenue primarily from the sale of discount coupons used for property purchases. Online Advertising: The company sells advertising primarily on the SINA and Baidu new residential properties and home furnishing Websites, each of which is operated by it. In addition, the company is the exclusive advertising agent for the SINA home page and non-real estate Websites with respect to advertising sold to real estate and home furnishing advertisers. The company also has the exclusive right to sell Baidu’s Brand-Link product for real estate related advertising. Listing: The company offers fee-based online property listing services to real estate agents and free services to individual property sellers. It operates the SINA and Baidu real estate Websites for listings of existing residential properties for sale or lease. Real Estate Brokerage Services The company’s real estate brokerage services consist of primary real estate agency services and secondary real estate brokerage services. Primary Real Estate Agency Services: The company provides primary real estate agency services to real estate developers. In 2013, the company provided primary real estate agency services for 757 projects in 130 cities in China. The company has expanded its primary real estate agency services by forming strategic alliances with real estate developers, such as Evergrande Real Estate Group. These strategic alliances provide the company with a substantial increase in both GFA immediately available for sale, as well as a project pipeline for future sales. Secondary Real Estate Brokerage Services: The company provides secondary real estate brokerage services, including brokerage services for both sales and rentals. As of December 31, 2013, it had a total of 53 stores, including 27 in Shanghai, 22 in Hangzhou, 3 in Hong Kong, and 1 in Macau. The company’s secondary real estate brokerage services include offering advisory services on choices of properties, accompanying potential buyers on house viewing trips, drafting purchase contracts, negotiating price and other terms, providing preliminary proof of title, and coordinating with the notary, the bank and the title transfer agency. In addition to marketing and selling properties in the secondary real estate market, the company’s brokerage storefronts also support its sales effort in the primary real estate agency services market primarily by promoting and selling any remaining unsold units of primary real estate projects. This generates additional transactions and revenues for the company’s secondary real estate brokerage business, and enhances its services to its clients in the primary real estate market. The company provides its secondary real estate brokerage services using a lease-and-operate model. It directly leases properties for its brokerage storefronts, manage and train the sales staff and maintain all the applicable licenses. Real Estate Information and Consulting Services The company’s real estate information and consulting services are tailored to meet


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