Edgewell Personal Care Company operates as a manufacturer and marketer of personal care products in the wet shave, sun and skin care, feminine care and infant care categories worldwide. The company has a portfolio of approximately 25 brands and a global footprint in approximately 50 countries. Segments The company manages its business in four segments: Wet Shave, Sun and Skin Care, Feminine Care, and All Other. Wet Shave This segment offers wet shave products, which are sold under the Schick, Wilkinson Sword, Edge, Skintimate, Shave Guard and Personna brand names. The company manufactures and distributes Schick and Wilkinson Sword razor systems, composed of razor handles and refillable blades, and disposable shave products for men and women. While the company markets its wet shave products throughout the world, its primary markets are the U.S., Canada, Japan, Germany, France and the U.K. The company offers Schick Hydro men's shaving system. This system incorporated new technologies, including skin protectors that act to smooth skin between blade tips and an advanced hydrating gel reservoir that lubricates throughout the shaving process. Schick Hydro is available in three- and five-blade models. Following the launch of Schick Hydro, the company has introduced additional products under the Hydro franchise, such as Schick Hydro Silk for women, including the Hydro Silk TrimStyle razor introduced in 2015, the only 2-in-1 razor and trimmer, the Schick Hydro Power Select, Schick Hydro 5 Groomer, and Schick Hydro men's and women's disposable razors. The company intends to continue to develop and expand the Hydro brand, and in 2016, the company introduced the next generation of Schick Hydro with upgraded features for most aspects of the mechanical cartridge. In the U.S., Canada and Japan, the company also sells markets-major shave preparation products, including shaving gels and creams under the Edge, Skintimate and Shave Guard brands. The company also manufactures, distributes and sells a line of private label wet shaving disposable razors, shaving systems and replacement blades. These wet shave products are sold primarily under a retailer's store name or under value brand names, such as Personna. Sun and Skin Care This segment offers sun and skin care products, which are sold under the Banana Boat, Hawaiian Tropic, Wet Ones and Playtex brand names. The company markets sun care products under the Banana Boat and Hawaiian Tropic brands, and these brands, on a combined basis, hold a primary position in the U.S. sun care category. Outside the U.S., the company is also the major sun care manufacturer in Australia and Mexico. The company also offers Wet Ones, the leader in the U.S. portable hand wipes category, and Playtex household gloves, the branded household glove leader in the U.S. Feminine Care This segment markets feminine care products under the Playtex, Stayfree, Carefree and o.b. brands. The company offers tampons under the Playtex Gentle Glide 360°, Playtex Sport, Playtex and o.b. brands. The company also markets pads and liners under the Playtex Sport, Stayfree and Carefree brands. The company is a manufacturer of feminine care products in North America. All Other This segment includes infant care, pet care and miscellaneous other products. In the infant care category, the company markets a range of products, including bottles, cups, and mealtime products under the Playtex brand name. It also offers a line of pacifiers, including the OrthoPro and Binky pacifiers. The company’s Playtex Diaper Genie brand of diaper disposal systems leads the U.S. diaper pail category. The Diaper Genie brand consists of the diaper pail unit and refill liners. The company also markets Litter Genie, a waste disposal solution for cat owners originating from its Diaper Genie technology. Sales and Distribution The company’s products are marketed primarily through a direct sales force, but also through exclusive and non-exclusive distributors and wholesalers. In the U.S., Japan and the larger countries of Western Europe and Latin America, the company has dedicated commercial organizations, reflecting the
edgewell personal care co (EGZ:Berlin)
1350 Timberlake Manor Parkway
Chesterfield, MO 63017
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