Exceed Company Ltd. engages in the design, development, and wholesale of footwear, apparel, and accessories under the Xidelong brand name in the People’s Republic of China (PRC). Products The company has three principal categories of products: footwear, which mainly comprises running, leisure, basketball, skateboarding, canvas, tennis, and outdoor footwear; apparel, which mainly comprises sports tops, pants, jackets, track suits, and coats; and accessories, which mainly comprise bags, socks, hats, and caps. Its primary footwear styles are sports and leisure footwear. The company sells products to distributors, which resell products mainly to consumers through Xidelong retail selling locations that are owned, managed and operated by them pursuant to the terms of individual distribution agreements. Xidelong retail selling locations consist of three types: Xidelong retail stores, which sell products exclusively; department store concessionary counters; and stores-within-stores. Its target customers are between 15 to 35 years old. As of December 31, 2013, its 21 distributors operated 3,080 Xidelong retail selling locations. Seasonality The seasonality of the company's results of operations is primarily attributable to the seasonal nature of its footwear and apparel products and the fact that its autumn and winter collections generally command higher selling prices than its spring and summer collections. Environmental Protection The company’s manufacturing operations are subject to PRC environmental laws and regulations on air emission, solid waste emission, sewage and waste water, discharge of waste and pollutants, and noise pollution. These laws and regulations include Law of the PRC on Environmental Protection; Law of the PRC on the Prevention and Control of Water Pollution; Law of the PRC on the Prevention and Control of Atmospheric Pollution; Law of the PRC on the Prevention and Control of Pollution from Environmental Noise; and Law of the PRC on the Prevention and Control of Environmental Pollution of Solid Waste. History Exceed Company Ltd. was founded in 2001.
exceed co ltd (EDS:NASDAQ GS)
China Minmetals Tower
79 Chatham Road South
Tsim Sha Tsui
Phone: 852 3975 8116
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