ChannelAdvisor Corporation provides software-as-a-service (SaaS), solutions that enable its retailer and branded manufacturer customers to integrate, manage and optimize their merchandise sales across various online channels. Through its platform, the company enables its customers to connect with new and existing sources of demand for their products, including e-commerce marketplaces, such as Amazon, eBay, Jet.com, Newegg and Sears; search engines and comparison shopping Websites, such as Google, Microsoft’s Bing, and Nextag; and emerging channels, such as Facebook and Pinterest. The company also offers solutions that allow branded manufacturers to send their Web visitors directly to authorized resellers and to gain insight into consumer behavior. The ChannelAdvisor Solution The company’s suite of SaaS solutions allows its customers to integrate, manage and optimize their online sales across various available channels through a single, integrated platform. Its suite of solutions includes various individual offerings, or modules. Each module integrates with a particular type of channel, such as third-party marketplaces, digital marketing Websites or authorized reseller Websites, or supports specific online functionality aimed at customers wanting to establish their own e-commerce presence or enhance the effectiveness of their existing online storefronts, such as creating Web stores or employing media solutions on their Websites. Using its cloud-based platform, customers can connect to multiple, disparate channels through a single, user-friendly solution instead of separately integrating with each channel. The company provides a single code base and multi-tenant architecture for its platform customers. It provides its customers with access to new and existing online channels and new sources of demand for their products. Products The ChannelAdvisor Platform The company automates the workflow through which retailers and branded manufacturers manage their sales through online channels. Its suite of solutions includes various key capabilities. Inventory and Order Management: The company provides a platform for its customers to upload and modify their product catalog data, monitor inventory stock levels and create a single inventory feed that serves multiple available online channels. It offers various ways for customers to enter and modify product data, including through a user interface, file exchange and application programming interfaces (APIs). The company’s inventory system is capable of scaling across various customers during critical selling periods, such as the year-end holiday season. The flexibility of the system allows each customer to customize the inventory data specific to its products, such as size, color, height and width, and to vary the format of the data to meet the specific requirements of each channel. The company’s platform provides various features that allow a customer to list products on multiple channels while mitigating the risk of overselling. These features include the ability to allocate inventory across channels, set buffer quantities to avoid overselling and receive automatic updates based on changes to the customer’s inventory. Product Matching: Once inventory is loaded into the platform, the company provides features that improve its customer’s ability to list its products on the various channels. On some channels, the company employs advanced product-matching algorithms that are designed to place the customer’s product offerings within the channel’s product classification taxonomy. Business Rules and Templates: The company’s platform offers tools that enable a customer to develop and manage business rules and product listing templates that automatically determine how and when the product would be displayed in each channel. Through a single interface, a platform customer can utilize these tools to customize product listing descriptions across various channels using different attributes, such as price, time of day and competitive dynamics. Price Optimization: The company’s platform provides customers the ability to dynamically price their products across some of
channeladvisor corp (ECOM:New York)
3025 Carrington Mill Boulevard
Morrisville, NC 27560
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