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Company Description

Contact Info

Maylands Avenue

Hemel Hempstead, HP2 7TG

United Kingdom

Phone: 44 84 4800 2030


Dixons Retail plc engages in the retail sale of electrical and computing products. Divisions The U.K. & Ireland division include the U.K. & Ireland Electricals and the U.K. Computing. Both the U.K. & Ireland Electricals and the U.K. Computing engage in multi-channel retail sales and provides product support services to their customers. In addition, the U.K. Computing also engages in B2B sales of computer hardware, software and services; The Nordics division, which operates primarily in Norway, Sweden, Finland and Denmark, engages in multi-channel retail sales and provides related product support services to its customers. It also engages in B2B sales of computer hardware, software and services and has franchise operations across the Nordic region. The Other International division comprises operations in Southern Europe (Italy, Greece, Spain, Cyprus and Turkey) and Central Europe (the Czech Republic, Poland and Slovakia). The Other International division engages in retail sales (including multi-channel sales in some countries) and provides related product support services to its customers. It also engages in B2B sales of computer hardware, software and services in Italy, Spain and Greece and has franchise operations in Italy, Greece and Cyprus; and The e-commerce division is engaged in pure-play Internet retail sales, primarily through the PIXmania brand, which operates in 26 countries across Europe and the brand in the U.K. Products The principal products sold by the company are categorized as brown goods, white goods, computing products and mobile phones. Brown goods include: vision products, such as televisions and DVD players; audio products, such as stereos and MP3 players; imaging products, such as cameras and camcorders; gaming products, such as games consoles and related essentials and accessories. White goods include: major domestic appliances, such as washing machines and dryers, refrigerators, freezers, as well as gas and electric cookers; and small domestic appliances, such as microwave ovens, vacuum cleaners, kettles, coffee makers, toasters, irons, and breadmakers. Computing products include desktop computers, laptop computers, netbooks, printers and a range of related essentials and accessories. Mobile phones include prepaid and contract mobile phones, mobile broadband modems, and related accessories. Brown goods, computing products and mobile phones are generally characterised by technological advances that offer major improvements in quality, functionality, interactivity, and design. Services The company offers a range of product support services. It provides a range of technical support, repair, installation and other services, predominantly in relation to computing products. It also offers a range of home delivery and installation services for its products, including deliveries within specified time frames, collection of customers’ old appliances, gas appliance installation and television installation and set-up. In the UK these services are provided through a network of customer service centres; The TechGuys clinics in PC World stores; laptop and TV repair centres; and a The TechGuys telephone support team. The company also has arrangements with various third parties for the repair of products purchased at DSGi stores, particularly white goods. Dispositions In May 2009, the company disposed of its operations in Hungary to EW Electro Retail Limited. History The company was formerly known as DSG international plc and changed its name to Dixons Retail plc in September 2010.


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