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Last $91.68 USD
Change Today +0.11 / 0.12%
Volume 3.2M
DTV On Other Exchanges
As of 4:30 PM 05/27/15 All times are local (Market data is delayed by at least 15 minutes).
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Company Description

Contact Info

2260 East Imperial Highway

El Segundo, CA 90245

United States

Phone: 310-964-5000


DIRECTV provides digital television entertainment services in the United States and Latin America. The company operates two direct-to-home (DTH) business units: DIRECTV U.S. (DIRECTV Holdings LLC) and DIRECTV Latin America (DIRECTV Latin America Holdings, Inc.), which are engaged in acquiring, promoting, selling and distributing digital entertainment programming primarily through satellite to residential and commercial subscribers. In addition, the company owns and operates two regional sports networks (RSNs) and retains a non-controlling interest in two other RSNs, all of which operate under the brand name ROOT SPORTS. The company also owns a 42% interest in Game Show Network, LLC, a television network dedicated to game-related programming and Internet interactive game playing. DIRECTV U.S. The company provides DTH digital television services and multi-channel video programming distribution services in the United States. As of December 31, 2014, DIRECTV U.S. had approximately 20.4 million subscribers. The company also provides video-on-demand (VOD), by pushing top-rated movies onto customers' digital video recorders (DVRs), for instant viewing, as well as through broadband to its subscribers who have connected their set-top receiver to their broadband service. In addition, its subscribers have the ability to use or its mobile applications for smartphones and tablets to view authorized content, search program listings and schedule DVR recordings. The company offers VOD, service named DIRECTV CINEMA, which provides a selection of approximately 12,000 movie and television programs to its broadband-connected subscribers. Through, its subscribers have access to approximately 21,000 movie and television programs. The company also provides local channel coverage to markets. The company also provides premium professional and collegiate sports programming, such as the NFL SUNDAY TICKET package, which allows subscribers to view the selection of NFL games available each Sunday during the regular season. Under its contract with the NFL, the company has exclusive rights to provide this service, including rights to provide related broadband, high-definition, VOD, interactive and mobile services. To subscribe to the DIRECTV service, subscribers sign up for the company’s service directly through it or its national retailers, independent satellite television retailers or dealers, or regional telephone companies, which refers to as telcos. Sales and Marketing: The company sells DIRECTV through various distribution channels, including direct sales, online, telcos, national sales providers, local sales providers and consumer electronics retailers. Competition The company competes with DISH Network Corporation. DIRECTV Latin America The company provides DTH digital television services throughout Latin America. The company owns 100% of PanAmericana, which provides services in Argentina, Chile, Colombia, Ecuador, Peru, Puerto Rico, Venezuela and certain other countries in the region, and Sky Brasil Servicos Ltda., or Sky Brasil, which is a 93% owned subsidiary. DIRECTV Latin America also includes its 41% equity method investment in Innova, S. de R.L. de C.V., or Sky Mexico, which it includes in the PanAmericana and Other segment. The company provides a selection of local and international digital-quality video entertainment and audio programming under the DIRECTV and SKY brands to approximately 6.8 million subscribers in PanAmericana and approximately 5.6 million subscribers in Brazil. Including Sky Mexico, DIRECTV and SKY provide service to approximately 19 million subscribers throughout the region. The company provides an extensive collection of programming available in the Latin America pay television market, including high-definition sports video content and the most innovative interactive technology across the region. The company tailors its offers and products to profitably provide its service to various customer segments across the region that have the need and desire for its brand and service. It offers post-paid products and services to customers who meet its standard requirements. It offers pre-paid service for customers that desire payment and commitment flexibility. Sales and Marketing: The company sells DIRECTV and SKY through various distribution channels, including direct sales, online, regional sales providers, and local sales providers. Strategy The company’s primary strategy is to combine content along with technological innovation and industry-leading customer service to make DIRECTV the clear choice among consumers throughout the Americas. Government Regulation The company is subject to government regulation in the United States, primarily by the FCC and by other federal, state and local authorities. It is subject to similar regulatory agencies in Latin America. The company is also subject to the rules and procedures of the International Telecommunication Union, or ITU, a specialized agency of the United Nations, which coordinates global telecommunications networks and services. As a DBS/DTH licensee and operator, the company is subject to various Communications Act requirements, FCC regulations and copyright laws. The Communications Act and other related acts give the FCC authority to regulate the operations of DIRECTV U.S. Intellectual Property The company holds approximately 2,300 issued patents worldwide relating to its past and present businesses, including approximately 1000 patents developed by, or otherwise relating to, the businesses of DIRECTV U.S. It holds a worldwide portfolio of 1800 trademarks related to the DIRECTV brand, products and services; and that of its related entities. In particular, DIRECTV holds trademark registrations in the United States relating to its business, including registrations of the primary DIRECTV and the DIRECTV Cyclone Design trademarks. History DIRECTV was founded in 1990. The company was incorporated in Delaware in 2009.


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