Dollar Tree, Inc. operates discount variety stores. As of January 30, 2016, the company operated 13,851 discount variety retail stores. The company’s stores operate under the names of Dollar Tree, Family Dollar, Dollar Tree Canada, Deals and Dollar Tree Deals. In July 2015, the company completed its purchase of Family Dollar Stores, Inc. and its approximately 8,200 stores. Segments The company operates in two segments, Dollar Tree and Family Dollar. Dollar Tree This segment is the major operator of discount variety stores offering merchandise at the fixed price point of $1.00. The Dollar Tree segment includes 5,954 stores operating under the Dollar Tree, Dollar Tree Canada, Deals and Dollar Tree Deals brands; 10 distribution centers in the United States and 2 in Canada; and a Store Support Center in Chesapeake, Virginia. The company’s stores range from primarily 8,000 - 10,000 selling square feet. As of January 30, 2016, the company had freezers and coolers in 4,285 of its Dollar Tree stores. Along with the rollout of freezers and coolers, the company increased the number of stores accepting electronic benefits transfer cards and food stamps (under the Supplemental Nutrition Assistance Program) to approximately 5,600 stores as of January 30, 2016. At any point in time, the company carries approximately 7,100 items in its stores. The company maintains a selection of products within traditional variety store categories. The company offers a selection of everyday basic products and supplements these basic, everyday items with seasonal, closeout and promotional merchandise. The company’s merchandise mix in its Dollar Tree stores consists of consumable merchandise, including candy and food, health and beauty care, and everyday consumables, such as household paper and chemicals, and in select stores, frozen and refrigerated food; variety merchandise, including toys, durable housewares, gifts, stationery, party goods, greeting cards, softlines, and other items; and seasonal goods, including, among others, Valentine's Day, Easter, Halloween, and Christmas merchandise. Family Dollar This segment operates general merchandise discount retail stores providing consumers with a selection of competitively-priced merchandise in convenient neighborhood stores. The Family Dollar segment consists of the company’s operations under the Family Dollar brand, 11 distribution centers and a Store Support Center in Matthews, North Carolina. The company’s stores range from primarily 6,000 - 8,000 selling square feet. In its 7,897 Family Dollar stores, the company sells merchandise at prices that generally range from $1.00 to $10.00. As of January 30, 2016, the company purchased approximately 16% of its merchandise through its partnership with McLane Company, Inc., which distributes consumable merchandise from multiple manufacturers and approximately 23% of the company’s merchandise is imported. The company’s merchandise mix in its Family Dollar stores consists of consumable merchandise, including food, tobacco, health and beauty aids, household chemicals, paper products, hardware and automotive supplies, diapers, batteries, and pet food and supplies; home products, including housewares, home décor, giftware, and domestics, including blankets, sheets and towels; apparel and accessories merchandise, including clothing, fashion accessories and shoes; and seasonal and electronics merchandise, including Valentine's Day, Easter, Halloween and Christmas merchandise, personal electronics (including pre-paid cellular phones and services), stationery and school supplies, and toys. Business Strategy Key elements of the company’s strategy include continuously aiming to ‘Wow’ the customer with a compelling, fun and fresh merchandise assortment comprising various things you want and things you need, all at incredible values in bright, clean and friendly stores; maintaining a flexible sourcing merchandise model that allows various products to be sold as long as desired merchandise margin hurdles are met; improving both the Dollar Tree and Family Dollar banners; pursuing a ‘more, better, faster’ approach to the rollout of new Dollar Tree and Family Dollar stores to broaden its geographic footprint; maintaining customer relevance by ensuring that the company reinvents itself constantly through new merchandise categories; and leveraging the complementary merchandise expertise of each banner, including Dollar Tree's sourcing and product development expertise and Family Dollar's consumer package goods and national brands sourcing expertise. The company’s business strategy is to continue to execute its proven and best-in-class retail business strategy; operate a diversified and complementary business model across both fixed-price and multi-price point strategies; deliver significant synergy opportunities through integration of Family Dollar; take advantage of significant white-space opportunity; convenient locations and store size; and increase sales. Growth Strategy The company’s growth strategy includes store openings and square footage growth, and merchandising and distribution. Trademarks The company is the owner of various federal service mark registrations, including ‘Dollar Tree’, the ‘Dollar Tree’ logo, the Dollar Tree logo with a ‘1’ and ‘One Price...One Dollar’. In addition, the company owns a concurrent use registration for ‘Dollar Bill$’ and the related logo. The company also owns the rights to use trade names previously owned by Everything's A Dollar, including the marks ‘Everything's $1.00 We Mean Everything!’ and ‘Everything's $1.00’. With the acquisition of Deals, the company is the owner of the trademark ‘Deal$’. With the acquisition of Dollar Giant, the company is the owner of the trademark ‘Dollar Giant’ and others in Canada. With the acquisition of Family Dollar, the company is the owner of the trademarks ‘Family Dollar’, ‘Family Dollar Stores’ and other names and designs of certain merchandise sold in Family Dollar stores, such as ‘Family Gourmet’, ‘Family Pet’, ‘Kidgets’, and ‘Outdoors by Design’. History Dollar Tree, Inc. was founded in 1986.
dollar tree inc
(DT3:German Stock Exchange)
500 Volvo Parkway
Chesapeake, VA 23320
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