Dollar Tree, Inc. operates discount variety stores in the United States and Canada. The company offers merchandise at the fixed price of $1.00. As of January 31, 2015, the company operated 5,157 stores in 48 states and the District of Columbia, as well as 210 stores in Canada. Its stores operate under the names of Dollar Tree, Deals, Dollar Tree Deals, Dollar Tree Canada, Dollar Giant, and Dollar Bills. Merchandise The company offers a selection of everyday basic products and supplements these basic, everyday items with seasonal, closeout and promotional merchandise. Its merchandise mix consists of consumable merchandise, which includes candy and food, health and beauty care, and everyday consumables, such as paper and chemicals, and in select stores, frozen and refrigerated food; variety merchandise, which includes toys, durable housewares, gifts, party goods, greeting cards, softlines, and other items; and seasonal goods, which include, among others, Valentine's Day, Easter, Halloween, and Christmas merchandise. Customers The company targets customers within a range of Middle America with stores located primarily in suburban areas while Family Dollar Stores, Inc. targets low- and lower-middle income households through its urban and rural locations. Business Strategy The company’s business strategy includes value merchandise offering; mix of basic variety and seasonal merchandise; customer payment methods; convenient locations and store size; information systems; corporate culture and values; and seasonality. Growth Strategy The company’s growth strategy includes store openings and square footage growth, and merchandising and distribution. Trademarks The company is the owner of various federal service mark registrations, including ‘Dollar Tree’, the ‘Dollar Tree’ logo, the Dollar Tree logo with a ‘1’, and ‘One Price...One Dollar’. It also owns a concurrent use registration for ‘Dollar Bill$’ and the related logo. The company also owns the rights to use trade names previously owned by Everything's A Dollar. The company owns the marks ‘Everything's $1.00 We Mean Everything!’ and ‘Everything's $1.00’. With the acquisition of Deals, the company owns the trademark ‘Deal$’. With the acquisition of Dollar Giant, the company owns the trademark ‘Dollar Giant’ and others in Canada. History Dollar Tree, Inc. was founded in 1986.
dollar tree inc
(DT3:German Stock Exchange)
500 Volvo Parkway
Chesapeake, VA 23320
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