ng stores, department stores, outdoor specialty accounts, independent specialty retailers, and with online retailers that support its brand ideals of comfort, style, and quality. Key accounts of the company’s other brands include Nordstrom, Dillard's, Hanigs, REI, and Zappos.com. E-Commerce: The company’s E-Commerce business enables it to market, communicate and build its relationships with the consumer. The company operates its E-Commerce business through the Uggaustralia.com, Teva.com, Sanuk.com, Ahnu.com, Hokaoneone.com, Mozo.com, and Tsubo.com Websites. The company’s E-Commerce business sells products directly to consumers throughout the world, including the U.S., the United Kingdom, Japan and China. In March 2015, the company launched its first multi-brand E-Commerce Website in the Asia-Pacific region, which is live in Singapore, Australia and Hong Kong and is expected to debut in Malaysia and South Korea during fiscal year 2016. Retail Stores: The company’s retail stores are predominantly UGG concept stores and UGG outlet stores. The company’s UGG concept stores allow it to showcase its entire product line including footwear, accessories, handbags, home, outerwear, lounge, and retail exclusive items. As of March 31, 2015, the company had a total of 142 stores worldwide. Patents and Trademarks The company holds trademark registrations for UGG, Teva, Sanuk, Ahnu, Hoka One One, MOZO, TSUBO, and other marks in the U.S. and in many other countries, including the countries of the European Union, Canada, China, Japan and Korea. As of March 31, 2015, the company held approximately 180 utility and design patent registrations in the U.S. and abroad and had filed approximately 20 new patent applications, which are pending. Seasonality The company’s business is seasonal, with the highest percentage of UGG brand net sales occurring in the quarters ending September 30 and December 31 and the highest percentage of Teva and Sanuk brand net sales occurring in the quarters ending March 31 and June 30 of each year. The company’s financial results include the Hoka brand beginning September 27, 2012. Historically, the company’s total net sales in the quarters ending September 30 and December 31 have exceeded total net sales for the quarters ending March 31 and June 30 of each year, and it expects this trend to continue. History Deckers Outdoor Corporation was founded in 1973. The company was incorporated in 1975 under the laws of the state of California. The company was reincorporated in 1993 under the laws of the state of Delaware.
deckers outdoor corp
(DO2:German Stock Exchange)
250 Coromar Drive
Goleta, CA 93117
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