rcus and Bloomingdale's, as well as independent specialty retailers such as Journey's, and online retailers such as Zappos.com. Teva: The company sells its Teva footwear primarily through specialty outdoor and sporting goods retailers, such as REI, L.L. Bean, Dick's Sporting Goods, and The Sports Authority as well as online retailers such as Zappos.com. The company’s brand strength in casual and women’s has also expanded its business to a wider distribution of department store and mall channels including Nordstrom, Dillard’s and Journey’s, as well as family footwear with DSW and Famous Footwear. Sanuk: The company sells its Sanuk footwear primarily through independent action sports retailers including specialty surf and skate shops, outdoor retailers, such as REI and Bass Pro Shops, specialty footwear retailers and larger national retail chains including Nordstrom, Journey's, Dillard's, DSW, and The Buckle. Other brands: The company’s other brands are sold primarily at better department stores, outdoor specialty accounts, independent specialty retailers, and with online retailers that support its brand ideals of comfort, style, and quality. Key accounts of its other brands include Nordstrom, Dillard's, Hanigs, REI, and Zappos.com. E-Commerce: The company’s E-Commerce business enables it to market, communicate and build its relationships with the consumer. The E-Commerce business provides the company an opportunity to communicate to the consumer with a brand message that is in line with its brands' promises, drives awareness of key brand initiatives, and offers targeted information to specific consumer segments. The company operates its E-Commerce business through the Uggaustralia.com, Teva.com, Sanuk.com, Tsubo.com, Ahnu.com, and Hokaoneone.com Websites. The company’s E-Commerce business sells products directly to consumers throughout the world, including the United States, the United Kingdom, Japan and China. Retail Stores: The company’s retail stores are predominantly UGG concept stores and UGG outlet stores. In 2013 the company expanded its fleet and opened its first Sanuk (two concept, one outlet) and Teva (one outlet) stores. In 2013, the company opened 14 stores in the U.S. and 26 internationally. As of December 31, 2013, the company had a total of 80 UGG concept stores and 33 UGG outlet stores worldwide. Patents and Trademarks The company holds trademark registrations for UGG, Teva, Sanuk, TSUBO, Ahnu, MOZO, Hoka One One, and other marks in the US and in many other countries, including the countries of the European Union, Canada, China, Japan and Korea. It holds approximately 160 utility and design patent registrations in the U.S. and abroad and has filed approximately 20 new patent applications, which are pending. Seasonality The company’s business is seasonal, with the highest percentage of UGG brand net sales occurring in the quarters ending September 30 and December 31 and the highest percentage of Teva and Sanuk brand net sales occurring in the quarters ending March 31 and June 30 of each year. Significant Events In November 2014, Deckers Brands announced the opening of its first-ever UGG Australia technology-driven concept store, located in the Washington, D.C. metropolitan area. History Deckers Outdoor Corporation was founded in 1973. The company was incorporated in 1975 under the laws of the state of California. The company was reincorporated in 1993 under the laws of the state of Delaware.
deckers outdoor corp
(DO2:German Stock Exchange)
250 Coromar Drive
Goleta, CA 93117
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