Deckers Outdoor Corporation engages in designing, marketing and distributing footwear, apparel and accessories for both casual lifestyle use and high performance activities. The company’s footwear appeals broadly to women, men and children. It sells its products, including accessories such as handbags and loungewear, through domestic and international retailers, international distributors, and directly to end-user consumers domestically and internationally, through its Websites, call centers, and retail stores. All of its products are manufactured by independent contractors primarily in Asia. Products The company markets its products primarily under six proprietary brands, composed of the three primary brands, including UGG, Teva, Sanuk; and other brands. UGG The UGG brand is iconic and recognized brands in the global footwear industry. Its long term growth strategy for the UGG brand relies on a combination of expanded distribution through wholesale partners, owned, branded third-party retail stores and its e-commerce Websites worldwide. Teva Teva is the company's active lifestyle brand. As the originator of the sport sandal, the Teva product line includes casual sandals, shoes and boots. Sanuk Sanuk is the company’s fun lifestyle footwear brand rooted in surf culture but embraced by an eclectic mix of style-savvy optimists. The Sanuk brand is known for the patented SIDEWALK SURFERS shoe and its Yoga Mat and Beer Cozy sandal collections. Other Brands In addition to its three primary brands, the company's three other brands include Hoka, a line of footwear for all capacities of runners designed with a performance midsole geometry, oversize midsole volume and active foot frame; Ahnu, a line of performance outdoor and yoga footwear which it has discontinued operating as a separate brand and is looking to leverage under the Teva brand umbrella; and Koolaburra, a line of fashion casual footwear using sheepskin and other plush materials. Sales and Distribution U.S. Distribution At the wholesale level, the company distributes its products in the U.S. through sales representatives, who are organized geographically and by brand. In addition to its wholesale business, the company also sells products directly to consumers through its Websites and owned retail stores. International Distribution Internationally, the company distributes its products through independent distributors and directly to retailers in various countries, including throughout Europe, the Asia-Pacific, Canada, and Latin America, among others. In addition, as it does in the U.S., in certain countries, it sells products directly to consumers through its Websites, e-commerce marketplaces and its owned retail stores. For its wholesale and direct-to-consumer (DTC) businesses, the company operates distribution centers with third-party logistics providers in certain international locations. The company’s principal wholesale customers include specialty retailers, selected department stores, outdoor retailers, sporting goods retailers, shoe stores, and online retailers. UGG Wholesale The company sells its UGG footwear and accessories primarily through higher-end department stores, such as Nordstrom, Neiman Marcus, Dillard's and Bloomingdale's, as well as independent specialty retailers, such as Journeys; and online retailers, such as Zappos.com. Teva Wholesale The company sells its Teva footwear primarily through specialty outdoor and sporting goods retailers, such as REI, L.L. Bean and Dick's Sporting Goods, as well as online retailers, such as Zappos.com. Sanuk Wholesale The company sells its Sanuk footwear primarily through independent action sports retailers, outdoor retailers, specialty footwear retailers and larger national retail chains, including Nordstrom, Dillard's, Journeys, DSW, Urban Outfitters and Tilly's. Other Brands Wholesale The company’s other brands are sold primarily at specialty running stores, high-end department stores, outdoor specialty accounts, independent specialty retailers, and with online retailers that support its brand ideals of comfort, style, and quality. Key accounts of its other brands include Nordstrom, Dillard's, Hanigs, REI, and Zappos.com. DTC The company’s DTC business is comprised of its retail store and e-commerce businesses. Its retail stores are predominantly UGG concept stores and UGG outlet stores. Through its outlet stores, the company sells some of its discontinued styles from prior seasons, as well as full price in-line products, and products made specifically for the outlet stores. As of March 31, 2016, the company had a total of 153 retail stores worldwide. Patents and Trademarks The company holds trademark registrations for UGG, Teva, Sanuk, Hoka One One, Ahnu, Koolaburra and UGGpure, and other marks in the U.S. and in various other countries, including Canada, China, countries in the European Union, Japan and Korea. As of March 31, 2016, the company held 186 utility and design patent registrations in the U.S. and internationally and had filed 17 new patent applications which are pending. Seasonality The company’s business is seasonal, with the highest percentage of UGG brand net sales occurring in the quarters ending September 30 (second quarter) and December 31 (third quarter) and the highest percentage of Teva and Sanuk brand net sales occurring in the quarters ending March 31 (fourth quarter) and June 30 (first quarter) of each year. With the large growth in the UGG brand, its aggregate net sales in the quarters ending September 30 and December 31 have exceeded net sales in the quarters ending March 31 and June 30. History Deckers Outdoor Corporation was founded in 1973. The company was incorporated in 1975 under the laws of the state of California. The company was reincorporated in 1993 under the laws of the state of Delaware.
deckers outdoor corp (DO2:Frankfurt)
250 Coromar Drive
Goleta, CA 93117
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