ed information with like-minded people. The company also distributes its content to brands and publishers as part of its content channels solution. The company uses its content creation platform to create original custom content for brands and publishers, which the company host and seamlessly integrate onto dedicated sections of these customers’ Websites. The company’s content channel agreements generally include a revenue sharing arrangement with regard to advertising revenue generated by the display of the content the company create and distribute through these content channels. Monetization: The company has developed a multi-faceted monetization platform, incorporating a multitude of partners ranging from sell side platforms to advertising exchanges, that it deploy to its online properties and those hosted for its content channel customers. The company uses a series of algorithms and proprietary methods to present visitors with relevant advertisements that could be dynamically optimized via creative rotation, frequency capping, and data to improve monetization performance. The company’s system of monetization tools also includes yield optimization systems that continuously evaluate the performance of advertisements on desktop and mobile to maximize revenue, while also utilizing ad management infrastructures that manage multiple ad formats and control ad inventory. For monetization of the company’s display ad inventory, its programmatic platform, D360, automates the selling of ad inventory utilizing third-party technology and data sets. D360 matches advertisers looking for specific ads in connection with their campaign goals with the inventory available on its online properties in real time. The company also creates operational efficiencies by selling its premium display and native ad inventory directly to advertisers, while streamlining ad planning and buying and managing media campaigns through the use of technology and proprietary first-party data sets. Content Marketing: The company’s studioD business helps brands, advertisers and publishers develop a comprehensive and integrated digital content strategy. The company provides its customers with topically relevant custom content; advise on distribution and publishing strategies; and track and measure client objectives to optimize content across formats and devices. The content the company provides spans across text articles and blogs, videos, photography and designed visuals, such as infographics and animated GIFs. Marketplaces The company’s Marketplaces service offering includes Society6, which it acquired in 2013, and Saatchi Art, which the company acquired in 2014. The company has expanded its marketplace offerings in various ways, including continuing to introduce new products on Society6 and launching mobile applications for Saatchi Art and Society6. The company’s marketplace platforms provide consumers with tools to discover a large selection of original artworks and designs created by a global artist community of approximately 240,000 artists across both sites. The company’s marketplaces empower artists to reach a global audience of art lovers and earn a living pursuing their passion, while the company handles various logistics such as coordination of print-on-demand production, global shipping and payment processes. Society6: Society6 provides artists with an online commerce platform where they could feature and sell their original designs on various lifestyle and home decor products, including art prints, phone and tablet cases, T-shirts and throw pillows. After a product is purchased, the company utilizes third-party vendors to produce, package and ship the product directly to the buyer. As of December 31, 2015, there were approximately 180,000 active artists on Society6. There are approximately 2.7 million designs available across the Society6 product portfolio, a 38% increase year-over-year. During 2015, Society6 customers came from approximately 100 countries. Intellectual Property As of February 24, 2016, the company held 30 U.S. trademark registrations (some of which are registered in multiple classes), including Demand Media
demand media inc (DMD:New York)
1655 26th Street
Santa Monica, CA 90404
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