community members to connect with each other. Cracked: Cracked.com is a humor Website offering original and engaging comedy-driven text articles, videos and blogs created by the company’s in-house editorial staff, comedians and Website enthusiasts. Demand Vertical Network: The company’s network of niche properties include Websites focused on specific topics or interests, such as golf, hiking, gardening, automotive and games, where people can learn more about their interests and share them with like-minded people. Monetization: The company has developed a multi-faceted, proprietary monetization platform incorporating advertising networks, including Google AdSense. It uses a series of algorithms and proprietary methods to present visitors with relevant links and advertisements that can be dynamically optimized to improve monetization performance. The company’s system of monetization tools also includes yield optimization systems that continuously evaluate the performance of advertisements on desktop and mobile-optimized Websites to maximize revenue, while also utilizing ad management infrastructures that manage multiple ad formats and control ad inventory. For monetization of the company’s display ad inventory, its programmatic media buying platform, Demand360, automates the buying and selling of ad inventory utilizing third-party technology. Demand360 matches advertisers looking for specific ads in connection with their campaign goals with the inventory available on the company’s owned and operated properties in real time. The company also creates operational efficiencies by selling its premium display ad inventory directly to advertisers and decreasing overhead, while streamlining ad planning and buying and managing media campaigns through the use of technology. The company deploys its monetization platform to its owned and operated online properties and online properties operated by its customers. Content Solutions: The company’s Content Solutions service helps publishers, brands and advertisers develop an online content strategy. It provides its customers with topically relevant custom content, advise on distribution and publishing strategies, and track and measure client objectives to optimize content across formats and devices. The content the company provides spans across text articles and blogs, videos, photography and designed visuals, such as slideshows, infographics and animated GIFs. Marketplaces Through its marketplaces service offering, the company operates two artist marketplaces where large communities of artists can market and sell original artwork or original designs printed on various products. Society6.com (Society6) provides artists with an online commerce platform to feature and sell their original designs on art prints, phone and tablet cases, T-shirts, home decor products, and other consumer products. SaatchiArt.com (Saatchi Art) is an online art gallery featuring a selection of paintings, drawings, sculpture and photography that provides a global community of artists a curated environment in which to exhibit and sell their work directly to consumers worldwide. The company’s online marketplace platforms provide consumers with both Web and mobile tools to discover a selection of original artworks and designs created by a global artist community of approximately 175,000 artists across both sites. Its marketplaces also empower artists to reach a global audience of art lovers and earn a living pursuing their passion, while it handles various logistics, such as coordination of print-on-demand production, global shipping and payment processes. Society6: Society6 provides artists with an online commerce platform where they can feature and sell their original designs on various lifestyle products. Artists post their designs, set the price for art prints, and select other products within the Society6 product portfolio on which the design can be sold. After a product is purchased, the company utilizes third-party vendors to produce, package and ship the product directly to the buyer. As of December 31, 2014, there were approximately 130,000 active artists on Society6. During 2014, S
demand media inc (DMD:New York)
1655 26th Street
Santa Monica, CA 90404
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