Demand Media, Inc. operates as a diversified Internet company with online media properties and marketplace platforms that enable communities of creators to reach passionate audiences in large and growing lifestyle categories. The company operates an online studio platform for the professional creation and distribution of content, as well as two online artist marketplaces. In addition, its Content Solutions and programmatic offerings help advertisers find ways to engage with their customers. The company’s business consists of two service offerings, content and media and marketplaces. Content and Media The company’s Content and Media service offering includes its owned and operated online properties that publish media content, including text articles, videos, photographs and designed visual formats. This content is published across several key categories on eHow.com (eHow), a do-it-yourself and how-to reference destination; Livestrong.com, a health and healthy living destination; Cracked.com (Cracked), a humor site offering original and engaging comedy-driven video series, text articles and blogs; and certain niche properties focused on specific interests. Additionally, the company’s studioD business develops and executes content marketing strategies and creates custom content for third-party brands, advertisers and publishers. Content Creation and Distribution: The company creates informative and engaging digital content in various formats including text articles and blogs, videos, original photography, slideshows, infographics and animated GIFs. The company strives to create long-lived content with positive revenue and traffic growth characteristics. content creation process employs algorithms and processes, as well as an editorial staff that identifies and curates the topics that are most appropriate for its distribution channels. The company publishes a majority of its content on its owned and operated online properties. Users visit the company’s online properties through search engine referrals, direct navigation, social media referrals, e-mail and online marketing activities. Its properties are designed to be discoverable by users due to the combination of relevant content, search engine optimization and the ability of users to recommend and share its content via social media Websites and applications, such as Facebook, Pinterest and Twitter. Visitors access the company’s online properties through desktop and mobile platforms, including mobile applications, and view its content on distribution channels, such as Facebook and YouTube. eHow: eHow is a do-it-yourself and how-to reference destination with anlibrary of text articles and videos that provide people with practical solutions and understandable instruction and advice on a range of subjects that they might encounter throughout their day. eHow has focused on improving the user experience on the site by adding new features and tools to facilitate engagement with the content. In January 2016, eHow had approximately 24 million visitors in the U.S. across desktop and mobile platforms. Livestrong.com: Livestrong.com, an online destination for health and healthy living, has an extensive library of health, fitness, lifestyle and nutrition text articles and videos. This content, combined with interactive tools and mobile applications, user-contributed nutritional information and social media community features, helps users create customized goals and monitor their health, fitness and life achievements, while serving as a platform for community members to connect with each other. In January 2016, Livestrong.com had approximately 26 million visitors in the U.S. across desktop and mobile platforms, according to comScore. Cracked: Cracked is a humor Website offering original and engaging comedy-driven videos and video series, text articles, podcasts and blogs created by its in-house editorial staff, comedians and Website enthusiasts. Niche Properties: The company also owns and operates certain niche properties that are focused on specific topics or interests, such as airliners, pets and cars, where people can entertain their passions and share relat
demand media inc
(DMD:New York Consolidated)
1655 26th Street
Santa Monica, CA 90404
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