Deluxe Corporation provides payment solutions. The company provides a suite of customer life cycle management solutions that help its customers acquire and engage their customers across multiple channels. To promote and sell a range of products and services, the company uses printed and electronic marketing; a direct sales force; referrals from financial institutions, telecommunication clients and other partners; purchased search results from online search engines; and independent distributors and dealers. The company offers products and services that help small businesses and/or financial institutions promote their businesses and acquire customers, as well as various other service offerings. Segments The company operates through three segments, such as Small Business Services, Financial Services, and Direct Checks. Small Business Services Small Business Services operates under various brands, including Deluxe, NEBS, Safeguard, PsPrint, Hostopia, Logo Mojo, Aplus.net, OrangeSoda and VerticalResponse. Small Business Services strives to be a supplier to small businesses, as well as partners and channels who support small businesses, by providing personalized products and services that help them operate and market their businesses. This segment sells products and services to small businesses in North America and portions of South America and Europe. Small Business Services' products are distributed through approximately one channel. The company’s primary customer acquisition methods are direct response mail and Internet advertising; referrals from financial institutions, telecommunications clients and other partners; Safeguard distributors; a network of independent local dealers; and a growing direct sales force that focuses on selling to and through major accounts. These efforts are supplemented by the account development efforts of an outbound telemarketing group. Customer service for initial order support, product reorders and routine service is provided by a network of call center representatives located throughout the United States and Canada. The company offers services designed to fulfill the marketing and sales needs of small businesses, including logo and Web design, hosting and other Web services; search engine optimization; marketing programs, including email, mobile, social media and other self-service marketing solutions; and digital printing services. The company offers specialized services, including fraud protection and security, payroll services and electronic checks (eChecks), as well as promotional solutions, such as postcards, brochures, retail packaging supplies, apparel, greeting cards and business cards. Financial Services offers a suite of financial technology (FinTech) solutions focused on enabling financial institutions to manage the customer life cycle for their retail and commercial customers. These FinTech offerings include outsourced marketing campaign targeting and execution, digital channel onboarding, loyalty and rewards, technology-enabled treasury services, financial performance management, and fraud protection and security services. The company provides printed forms to small businesses, including deposit tickets, billing forms, work orders, job proposals, purchase orders, invoices and personnel forms. The company offers computer forms compatible with accounting software packages commonly used by small businesses. Forms sold by the company’s Financial Services and Direct Checks segments include deposit tickets and check registers. The company offers products designed to provide small business owners with the customized documents necessary to manage their business, including envelopes, office supplies, stamps and labels. Its Financial Services and Direct Checks segments offer checkbook covers and stamps. The company’s Small Business Services strategies include effectively acquire and retain customers by optimizing each of its sales channels; expanding sales of higher growth marketing solutions and other services; and increasing its share of the amount small businesses spend on the types of products and services in its portfolio through increased brand aware
deluxe corp (DLX:New York)
3680 Victoria Street North
Shoreview, MN 55126
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