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Last $57.65 USD
Change Today +0.67 / 1.18%
Volume 313.4K
DLX On Other Exchanges
New York
As of 8:04 PM 09/3/15 All times are local (Market data is delayed by at least 15 minutes).
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Company Description

Contact Info

3680 Victoria Street North

Shoreview, MN 55126

United States

Phone: 651-483-7111


Deluxe Corporation provides payment solutions. The company uses printed and electronic marketing, a direct sales force, financial institution and telecommunication client referrals, purchased search results from online search engines, and independent distributors and dealers to promote and sell a range of customized products and services. Segments The company operates in three segments: Small Business Services, Financial Services, and Direct Checks. Small Business Services segment This segment operates under various brands, including Deluxe, NEBS, Safeguard, PsPrint, Hostopia, Logo Mojo,, OrangeSoda, and VerticalResponse. This segment sells products and services to small businesses in North America and portions of South America and Europe. The Small Business Services segment has provided products and services to approximately 4.6 million small business customers. The majority of this segment’s products are distributed through more than one channel. Its primary channels are direct response mail and Internet advertising, referrals from financial institutions and telecommunications clients, Safeguard distributors, a network of independent local dealers, and a direct sales force, which focuses on major accounts. Strategy: The company’s strategies within Small Business Services segment are as follows: effectively acquire and retain customers by optimizing each of sales channels; expand sales of higher growth marketing solutions and other services; increase share of the amount small businesses spend on the types of products and services in the company’s portfolio through increased brand awareness and improved customer segmentation and analytics; and continue to optimize cost and expense structure. Financial Services segment This segment’s products and services are sold primarily through a direct sales force, which executes supply contracts with the company’s financial institution clients nationwide, including banks, credit unions, and financial services companies. Through the Financial Services segment, the company provides products and services to approximately 5,600 financial institution clients. The company offers marketing solutions and other services offerings designed to help financial institutions better address the needs of their customers throughout the customer life-cycle and operate more effectively, including: Destination Rewards – proprietary customer loyalty, incentive, gamification and engagement solutions; Marketing solutions – direct marketing solutions which help financial institutions acquire new customers; Wausau Financial Systems – a comprehensive suite of treasury management solutions available in on-premise, software-as-a-service and business process outsourced deployment models; Banker's Dashboard – online financial management tools that provide financial institutions with a comprehensive daily view of their financial picture; Deluxe Provent – a comprehensive suite of identity protection services; Deluxe Detect – an account applicant screening tool; SwitchAgent, an Internet-based solution enabling consumers to set up the online banking aspects of a new account. Strategy: The company’s strategies within Financial Services segment are as follows: optimize core check revenue streams and acquire new clients; expand sales of higher growth marketing solutions and other services that differentiate the company from the competition; and continue to optimize cost and expense structure. Direct Checks segment This segment is a direct-to-consumer check supplier, selling under various brand names, including Checks Unlimited, Designer Checks,, Check Gallery, The Styles Check Company, Artistic Checks, and others. Through these brands, the company sells its products and services directly to consumers. The company uses direct marketing techniques to acquire new customers, including newspaper inserts, in-package advertising, statement stuffers and co-op advertising. The company also uses search engine marketing and search engine optimization strategies to direct traffic to the company’s Websites, which include:,,, 4chec

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