Discovery Communications, Inc., a media company, provides content across multiple distribution platforms, including pay-TV, free-to-air and broadcast television, Websites, digital distribution arrangements, and content licensing agreements worldwide. The company provides original and purchased content and live events to approximately 2.8 billion cumulative viewers worldwide through networks that the company wholly or partially owns. The company distributes customized content in the U.S. and approximately 220 other countries and territories in approximately 40 languages. The company’s global portfolio of networks includes prominent television brands, such as Discovery Channel, one of the first nonfiction networks and its distributed global brand, TLC, Animal Planet, Investigation Discovery (ID), Science and Velocity (known as Turbo outside of the U.S.). The company also operates a portfolio of production studios, Websites and curriculum-based education products and services. In 2015, the company acquired 100% control of Eurosport, a major sports entertainment pay-TV programmer across Europe and Asia. In addition to improving distribution and advertising revenues for its branded networks, the company is extending content distribution across new platforms, including brand-aligned Websites, Web-native networks, online streaming, mobile devices, video on demand (VOD) and broadband channels, which provide promotional platforms for the company’s television content and serve as additional outlets for advertising and distribution revenue. The company’s content spans genres, including survival, exploration, sports, lifestyle, general entertainment, heroes, adventure, crime and investigation, health and kids. The company has a library of content and owns most rights to its content and footage, which enables the company to exploit its library to launch brands and services into new markets. The company’s content could be re-edited and updated in a manner to provide topical versions of subject matter that could be utilized worldwide. The company’s content is produced in high definition (HD) format. The company’s global brands are: Discovery Channel Discovery Channel reached approximately 94 million subscribers in the U.S. and 7 million subscribers through a licensing arrangement with partners in Canada included in the U.S. Networks segment as of December 31, 2015. Discovery Channel reached approximately 310 million subscribers in international markets, including the Discovery HD Showcase brand. Discovery Channel is dedicated to creating non-fiction content that informs and entertains its viewers about the world in all its wonder. The network offers a signature mix of production values and cinematography across genres, including science and technology, exploration, adventure and history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share the company’s world. Content on Discovery Channel includes Gold Rush, Naked and Afraid, Deadliest Catch, Fast N' Loud and Street Outlaws. Discovery Channel is also home to specials, including Racing Extinction and Shark Week. Target viewers are adults ages 25-54, particularly men. Discovery Channel is simulcast in HD in the U.S. and certain international markets. TLC TLC reached approximately 93 million subscribers in the U.S. and also reached 7 million subscribers in Canada that are included in the U.S. Networks segment as of December 31, 2015. TLC content reached approximately 347 million viewers in international markets. TLC celebrates extraordinary people and relatable life moments through nonfiction programming and is a top 10 cable network in key female demographics. Content on TLC includes The Little Couple, 90 Day Fiancé, Long Island Medium and Sister Wives. Target viewers are adults ages 25-54, particularly women. TLC is simulcast in HD in the U.S. and certain international markets. Animal Planet Animal Planet reached approximately 92 million subscribers in the U.S. and 2 million subscribers through a licensing arrangement with partners in Canada included in the U.S. Networks segment as of December 31, 2015. A
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