o using the company’s film and television properties, Consumer Products also develops its own intellectual property, which can be used across the company’s businesses. The Consumer Products segment generates revenue from licensing characters from the company’s film, television and other properties to third parties for use on consumer merchandise; publishing children’s books and magazines and comic books; selling merchandise through its retail stores, Internet shopping sites and wholesale business; and charging tuition at its English language learning centers in China. Merchandise Licensing The company’s merchandise licensing operations cover a range of product categories, the most significant of which are: toys, apparel, home decor and furnishings, accessories, stationery, health and beauty, food, footwear and consumer electronics. The company licenses characters from its film, television and other properties for use on third-party products in these categories and earns royalties, which are usually based on a fixed percentage of the wholesale or retail selling price of the products. Some of the major properties licensed by the company include Frozen; Mickey and Minnie; Marvel properties, such as The Avengers and Spider-Man; Star Wars; Disney Channel properties including Mickey Mouse Club House, Sofia the First and Doc McStuffins; Disney Princess; Cars; Winnie the Pooh; and Disney Classics. The company also provides input on the design of individual products and creates exclusive themed and seasonal promotional campaigns for retailers based on its characters, movies and TV shows. Publishing Disney Publishing Worldwide (DPW) creates, distributes, licenses and publishes children’s books, magazine and learning products in print and digital formats, and storytelling apps in multiple countries and languages based on the company’s branded franchises. DPW also operates Disney English, which develops and delivers an English language learning curriculum for Chinese children using Disney content in 29 learning centers in 9 cities across China. Marvel Publishing creates and publishes comic books, and graphic collections of comic books, principally in North America in print and digital formats. Marvel Publishing also licenses the right to publish translated versions of these comic books, principally in Europe and Latin America. Retail The company markets Disney-, Marvel- and Lucasfilm-themed products through retail stores operated under the Disney Store name and through Internet sites in North America (DisneyStore.com and MarvelStore.com), Western Europe and Japan. The stores, which are generally located in shopping malls and other retail complexes, carry various Disney merchandise and promote other businesses of the company. The company owns and operates 220 stores in North America, 74 stores in Europe, 47 stores in Japan and 1 in China. The company also offers retailers merchandise that it designs and develops under wholesale arrangements. Interactive Segment The Interactive segment creates and delivers branded entertainment and lifestyle content across interactive media platforms. Interactive’s primary operations include the production and global distribution of multi-platform games, the licensing of content for games and mobile devices, Website management and design for other Company businesses and the development of branded online services. The Interactive segment also manages Maker Studios, Inc. (Maker), a network of online video content. Maker results are allocated primarily to the Media Networks and Studio Entertainment segments. The Interactive segment generates revenue from selling of multi-platform games to retailers and distributors, the collection of fees through micro transactions in the games, and subscriptions; licensing content to third-party game publishers and for mobile devices; and online advertising and sponsorships. Games Interactive develops console, mobile and virtual world games, which are marketed and distributed on a worldwide basis. Disney Infinity features a game world based on the company properties that combines physical toys and story-driven gameplay. Mobile ga
walt disney co/the (DIS:New York)
500 South Buena Vista Street
Burbank, CA 91521
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