DigitalGlobe, Inc. provides geospatial information products and services sourced from its own advanced satellite constellation. The company’s products and services support users in various fields, including defense, intelligence and homeland security, mapping and analysis, environmental monitoring, oil and gas exploration and infrastructure management. Products and Services The company offers earth imagery products comprised of imagery from its constellation of high-resolution satellites, as well as satellite and aerial imagery acquired from third party suppliers. It also provides geospatial information and insight services in which the company combines its earth imagery, analytic expertise, and technology to deliver integrated solutions. The company processes its imagery to varying levels according to its customers’ specifications and delivers its products using the distribution method that best suits its customers’ needs. Customers could purchase satellite or aerial images that are archived in its ImageLibrary, and place custom orders to task its satellites for a specific area of interest, or as a bundle of imaging and data for a region or type of location, such as cities, ports, harbors or airports. Satellite Imagery Customers specify how they want the imagery content that they are purchasing from the company to be produced. Direct Access Program The company sells these customers facilities enabling them to download and process imagery directly from its satellites. Information Products The company offers customer-ready information products that are designed to enable customers to understand and analyze specific geographies of interest. These products include the Basemap product suite, which allows customers to access imagery at various processing levels over its hosted network. The company’s pansharpening image processing allows the company to combine higher resolution black and white imagery with lower resolution color imagery to create high resolution color imagery, which is included in its Basemap product. The Basemap product suite includes add-on imagery or information layers, such as Basemap +Daily, which places an imagery layer containing its most imagery on top of the Basemap, or Basemap +Vivid (formerly known as Advanced Country Coverage), which is an orthomosaic of imagery processed to provide visually seamless, largely cloud free and color balanced imagery over the Basemap. Insight Products and Services These insight products and services help its customers combine imagery and information derived from imagery with other sources of geospatial information to deliver integrated intelligence solutions. The company provides analytic solutions that document change and enable geospatial modeling and analysis that helps its customers predict where events would occur to help its customers protect lives, make resource allocation decisions and save time. These services support the U.S. government, international governments, non-government organizations, not-for-profit organizations and other commercial customers. Product Delivery The company offers a range of on- and off-line distribution options designed to enable customers to access and integrate its imagery into their business operations and applications, including desktop software applications and Web services that provide for direct on-line access to its ImageLibrary. Customers The company sells its products and services through a combination of direct and indirect channels, consisting of a network of resellers, strategic partners, direct enterprise sales and Web services to two groups of customers: the U.S. Government and Diversified Commercial. Business Strategy The company’s long-term business strategy includes two components: grow revenue from its core satellite imagery products and services; and grow revenue from its emerging higher-value information products derived from its imagery, geospatial analytic software and expert services to obtain insight from its imagery. Seasonality The company has historically experienced higher revenues in the second half of the year, peaking in the fourth quarter, due in part to the procurement cycles of the U.S. and international governments as well as increased demand from commercial customers. Regulations The Department of Commerce (DoC), pursuant to the National and Commercial Space Programs Act of 2010, has the primary regulatory authority over its industry. Each of its satellites is required to be individually licensed for operation by NOAA. Competition The company’s major existing and potential competitors for satellite imagery and information include companies with satellites, including Airbus Defense and Space, ImageSat International N.V., Blackbridge AG, Planet Labs, Skybox Imaging (owned by Google, Inc.), and Urthecast; and aggregators of imagery and imagery-related products and services, including Apple, Google and Microsoft. History The company was incorporated in 1993 under the laws of the state of Colorado and reincorporated in the state of Delaware in 1995. It was formerly known as EarthWatch and changed its name to DigitalGlobe, Inc. in 2002.
(DGI:New York Consolidated)
1300 West 120th Avenue
Westminster, CO 80234
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