Denny's Corporation, through its wholly-owned subsidiary, Denny’s, Inc., owns and operates full-service restaurant chains under the Denny’s brand. As of December 31, 2014, the Denny’s brand consisted of 1,702 franchised, licensed and company operated restaurants worldwide, including 1,596 restaurants in the United States and 106 international locations. 1,541 of the company’s restaurants were franchised or licensed, and 161 were company operated. The company offers various items for breakfast, lunch, dinner, and late night dining, in addition to appetizers, desserts and beverages. The company also offers burgers, sandwiches, salads, and skillet entrées. Majority Denny’s restaurants offer special items for children and seniors. Seasonality Because the company’s restaurants are open 24 hours, it has four dayparts (breakfast, lunch, dinner and late night), accounting for 24%, 35%, 22%, and 19%, respectively, of average daily sales at company restaurants. Weekends have traditionally been the most popular time for guests to visit the company’s restaurants. In 2014, 36% of an average week of sales at company restaurants occurred between Friday late night and Sunday lunch. Trademarks and Service Marks The company, through its wholly-owned subsidiaries, has certain trademarks and service marks registered with the United States Patent and Trademark Office and in international jurisdictions, including Denny's, Grand Slam, $2 $4 $6 $8 Value Menu, and Fit Fare. Domestic trademark and service mark registrations are renewable at various intervals from 10 to 20 years. International trademark and service mark registrations have various durations from 5 to 20 years. Government Regulations The company is subject to Federal Trade Commission regulation and various state laws, which regulate the offer and sale of franchises. The company is also subject to federal and state laws, including the Fair Labor Standards Act, governing matters, such as minimum wage, tip reporting, overtime, exempt status classification, and other working conditions. The company is subject to governmental regulations in its international markets impacting the way the company does business with its international franchisees. These include antitrust and tax requirements, anti-boycott regulations, import/export/customs, and other international trade regulations, the USA Patriot Act and the Foreign Corrupt Practices Act. History Denny's Corporation was founded in 1980.
denny's corp (DE8:Berlin)
203 East Main Street
Spartanburg, SC 29319
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