The Dun & Bradstreet Corporation provides commercial data, analytics, and insight on businesses or content worldwide. The company’s commercial database, as of December 31, 2014, contained approximately 240 million business records. Segments As of December 31, 2014, the company managed and reported its business through the following three segments: North America, which consists of its operations in the United States (U.S.) and Canada; the Asia Pacific which primarily consists of its operations in Australia, Greater China, India and the Asia Pacific Worldwide Network; and Europe and other International Markets (which primarily consists of its operations in the United Kingdom (U.K.), the Netherlands, Belgium, Latin America and its European Worldwide Network. Content and Solutions Risk Management Solutions The company’s principal Risk Management Solutions are as follows: DNBi, a subscription based online application that offers customers real time access to its most complete and up-to-date global information, comprehensive monitoring and portfolio analysis; Various business information reports that are consumed in a transactional manner across multiple platforms, such as DNB.com; Products that are part of its Data-as-a-Service (or DaaS) strategy, which integrates its content directly into the applications and platforms that its customers use every day. This includes D&B Direct, an application programming interface that enables data integration inside Enterprise applications, such as Enterprise Resource Planning (ERP), and enables master data management and Toolkit; Supplier Risk Manager, an online application that helps businesses mitigate supply chain risk by certifying and onboarding suppliers, monitoring including alerts and portfolio analysis; and Compliance product suite which includes Onboard and Compliance Check, online applications that help customers comply with Anti-Money Laundering and Know Your Customer requirements and global anti-bribery and corruption regulations through advanced screening and monitoring of customers and third party vendors. Certain solutions are available on a subscription pricing basis, including its DNBi subscription pricing plan. Sales and Marketing Solutions The company’s principal Sales & Marketing Solutions are as follows: The company’s customer data integration solutions, which are solutions that cleanse, identify, link and enrich customer information. Its D&B Optimizer solution transforms its customers' prospects and data into up-to- date, actionable commercial insight, facilitating a single customer view across multiple systems and touchpoints, such as marketing and billing databases, and enabling a customer to make sales and marketing decisions; Hoover's, which is primarily a traditional prospecting solution, provides information on public and private companies, and on industries and executives, sales, marketing and research professionals worldwide to help customers convert prospects to clients faster by providing a workflow solution. In 2014, the company launched Mobile IQ which provides centralized intelligence on businesses, people and industries delivered through a mobile device, including the option to customize lists using traditional and social data; Various other marketing solutions, including its education business, its electronic licensing products, and its Integration Manager product which is an onsite match tool that leverages Dun & Bradstreet match technology to enable customers to perform onsite matching on Dun & Bradstreet data, customer data and third party data; Market Insight tool, which provides robust marketing analytics that help customers segment and understand existing customers, in order to more effectively create campaigns to cross-sell new business; and Products leveraging application programming interface connectors introduced as part of its DaaS strategy. In addition, the company has strategic alliances with third party application providers, including Salesforce.com and Oracle, whereby its content is natively integrated into the solution. Strategy The company’s strategy has five key components: investing in content, which includes data and analytics, that is indispensable to customers’ growth; modernizing content delivery by transitioning from older, traditional platforms to more agile and customer-friendly approaches; globalizing the business, moving from a regional structure to an integrated global organization; modernizing the brand; and creating an outside-in, forward leaning culture with a team that is externally focused, and plugged into its customers’ needs and the markets in which the company operates. Customers The company’s principal customers include manufacturers, wholesalers and retailers in fields, such as banking, technology, telecommunications, government and insurance, as well as sales, marketing and business development professionals. Significant Events In 2014, the company ceased the operations of its Ireland Small Corporate Registry Business; acquired the social data matching business unit of Fliptop in North America; and acquired Indicee in North America, an innovator in the cloud-based analytics and business intelligence space. Competition The company directly competes with a range of companies, including consumer credit companies such as Equifax, Inc. (Equifax) and Experian Information Solutions, Inc. (Experian). In Europe, the company’s direct competition is primarily local, such as Experian in the U.K.; Graydon in Belgium; and the Netherlands and Bureau van Dijk. In the Asia Pacific, the company competes with Sinotrust in China, which is majority-owned by Experian; with Veda in Australia; and with Experian in India. History The Dun & Bradstreet Corporation was founded in 1841.
dun & bradstreet corp (DB5:Frankfurt)
103 JFK Parkway
Short Hills, NJ 07078
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