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Last $6.10 USD
Change Today +0.13 / 2.18%
Volume 976.4K
DANG On Other Exchanges
New York
As of 4:03 PM 09/1/15 All times are local (Market data is delayed by at least 15 minutes).
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Company Description

Contact Info

Jing An Center

21st Floor

No. 8 North Third Ring Road East

Chaoyang District

Beijing, 100028


Phone: 86 10 5799 2666


E-Commerce China Dangdang Inc. operates as a business-to-consumer e-commerce company in China. The company has focused on selling books online. As of December 31, 2014, the company offered approximately 1,000,000 book titles on its principal business, including approximately 990,000 Chinese language titles, which a selection of Chinese language titles available both online and offline from a single retailer in China. The company offers other media products and selected general merchandise categories on its Internet platform, including fashion and apparel beauty and personal care products, home and lifestyle products, and baby, children and maternity products. The company also offers the marketplace program, which allows third-party merchants to sell their general merchandise products alongside its products. The company had 24.3 million active customers in 2014. Its average daily visitors were approximately 4.0 million in 2014. During 2014, the company acquired approximately 13.3 million new customers. Through its fulfillment and delivery network, the company offers cash-on-delivery payment service in approximately 3,000 cities and towns in China, a payment option for Chinese consumers. As of December 31, 2014, the company also equipped its cash-on-delivery network with mobile payment terminals, enabling customers in approximately 2,000 cities and towns to pay with cards on the spot. The company also offers its customers other payment options, including online payment, wire transfer, and postal remittance. Internet Platform The company’s Internet platform consists of its Website and its Dangdang mobile shopping application. On the company’s Internet platform, it sells books and other media products and general merchandise that the company sources from publishers, manufacturers, and distributors in China. The company offers the marketplace program, under which third-party merchants could sell general merchandise products alongside its products and customers could purchase these products through the same checkout process. In 2013, the company expanded its sales formats by launching a flash sales channel on its Internet platform. The company’s flash sales channel focuses primarily on apparel products. Website The company’s Website features an interface designed for consumers in China that allows them to search for, find and purchase the products they are looking for. In addition, it has a mobile version of its Website. The company has designed its Website to create an online shopping experience for its customers to promote brand loyalty and repeat purchases. Mobile Application The company’s Dangdang mobile application for Android and iOS operating systems allows customers to view, select and purchase products on their mobile devices. Browsing: The company’s Internet platform provides users with useful information on the products for sale, such as a description of the product, and in various cases, images of the product. The company’s Internet platform also offers various features, such as Flash Sales, Dangdang Best Sellers, Special Sale, Also Buy, Also View and Online Reading. The Dangdang Best Sellers feature allows users to view the most purchased items in the past. The Special Sale feature allows users to view promotional items with deep per-item or volume discounts or free gifts on offer all on one Webpage. The Also Buy and Also View features allow users who are interested in one particular product to obtain personalized recommendations based on the viewing or purchasing records of other customers who have also viewed or bought the same product. The Online Reading feature at Dangdang bookstore allows users to view the first various chapters of new arrival books, and to purchase and read e-books on PC, as well as on Android phone, Android pad, iPhone and iPad mobile devices. Searching and Sorting: The company’s customers are able to search for approximately 2,000,000 stock keeping units (SKUs) on its Internet platform. For books, it provides a selection of search tools based on title, author, publisher, ISBN, price range and discount, publication


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