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Company Description

Contact Info

Jing An Center

21st Floor

No. 8 North Third Ring Road East

Chaoyang District

Beijing, 100028


Phone: 86 10 5799 2666


E-Commerce China Dangdang Inc. operates as a business-to-consumer e-commerce company in China. The company has focused on selling books online. As of December 31, 2015, the company offered approximately 1,200,000 book titles on its principal business, including approximately 1,100,000 Chinese language titles, which a selection of Chinese language titles available both online and offline from a single retailer in China. The company offers other media products and selected general merchandise categories on its Internet platform, including fashion and apparel beauty and personal care products, home and lifestyle products, and baby, children and maternity products. The company also offers the dangdang.com marketplace program, which allows third-party merchants to sell their general merchandise products alongside its products. The company had 27.8 million active customers in 2015. Its average daily visitors were approximately 3.1 million in 2015. During 2015, the company acquired approximately 17.6 million new customers. Through its fulfillment and delivery network, the company offers cash-on-delivery payment service in approximately 3,000 cities and towns in China, a payment option for Chinese consumers. As of December 31, 2015, the company also equipped its cash-on-delivery network with mobile payment terminals, enabling customers in approximately 2,600 cities and towns to pay with cards on the spot. The company also offers its customers other payment options, including online payment, wire transfer, and postal remittance. Internet Platform The company’s Internet platform consists of its dangdang.com Website and its Dangdang mobile shopping application. On the company’s Internet platform, the comany sells books and other media products and general merchandise that the company sources from publishers, manufacturers, and distributors in China. The company offers the dangdang.com marketplace program, under which third-party merchants could sell general merchandise products alongside its products and customers could purchase these products through the same checkout process. In 2013, the company expanded its sales formats by launching a flash sales channel on its Internet platform. The company’s flash sales channel focuses primarily on apparel products. Website The company’s Website features an interface designed for consumers in China that allows them to search for, find and purchase the products they are looking for. In addition, it has a mobile version of its Website. The company has designed its Website to create an online shopping experience for its customers to promote brand loyalty and repeat purchases. Mobile Application The company’s Dangdang mobile application for Android and iOS operating systems allows customers to view, select and purchase products on their mobile devices. Browsing: The company’s Internet platform provides users with useful information on the products for sale, such as a description of the product and, in many cases, images of the product. Its Internet platform also offers various features, such as Flash Sales, Dangdang Best Sellers, Special Sale, Also Buy, Also View and Online Reading. Flash Sales features time-limited sales of in-season and off-season products that are limited in availability, which is particularly suited for consumers who seek products with good quality for value and enjoy exciting online shopping experience. The Dangdang Best Sellers feature allows users to view the most purchased items in the past. Searching and Sorting: The company’s customers are able to search for approximately 30 million stock keeping units (SKUs), on its Internet platform. For books, it provides a selection of search tools based on title, author, publisher, ISBN, price range and discount, publication date and on-shelf date. For other media products and general merchandise, the company provides search tools based on different criteria, such as product category, price, brand, size and color. Users could also sort products by popularity, price, arrival date and rating of third-party merchants. Product Reviews and Online Community: The company encourages its customers t


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