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Company Description

Contact Info

Mercedesstrasse 137

Stuttgart, 70327


Phone: 49 711 17 0


(BMW, Rolls-Royce), Volkswagen (Audi, Porsche, Bentley, and VW), Fiat (Lancia, Alfa Romeo, Ferrari and Maserati), Ford (Volvo), General Motors (Opel and Vauxhall), PSA (Peugeot/Citroen), Renault, Tata Motors (Jaguar and Land Rover) and Toyota (Toyota and Lexus). Competitors of the Maybach are Rolls-Royce and Bentley sedans. Principal competitors of smart vehicles are certain models of Fiat, Ford, PSA (Peugeot/Citroen), Renault, Suzuki, Toyota (Toyota and Daihatsu), BMW (Mini) and Volkswagen (Seat, Skoda, and VW). Daimler Trucks segment Daimler Trucks segment manufactures and sells trucks and specialty vehicles under the brand names Mercedes-Benz, Freightliner, western Star, Thomas Built Buses, and Fuso. In 2009, the company ceased production of trucks under the Sterling brand name. The company acquired a 10% equity interest in the Russian commercial vehicle manufacturer Kamaz OAO. The company intends to work with Kamaz on joint projects in various areas, including product distribution, component sharing, and technology transfers. In 2009, the company entered into agreements with Kamaz to establish two joint ventures regarding the distribution and, with respect to some truck lines, the assembly of Mercedes-Benz and Fuso trucks and the sale of Mercedes-Benz and Setra buses in Russia. Products Mercedes-Benz Trucks: The company’s European Mercedes-Benz truck lines consist of the Actros and the Axor in the heavy-duty category, the Atego in the medium-duty category, and the specialty vehicles Econic and Zetros. The Unimog, a four-wheel drive vehicle for special purpose applications, complements the line-up. In Turkey and Brazil, the company manufactures heavy-duty and medium-duty trucks for the respective local and certain export markets. Its Mercedes-Benz trucks range from 6 metric tons gross vehicle weight (GVW) to 41 metric tons GVW. Freightliner Trucks, western Star Trucks, and Thomas Built Buses: The company’s U.S. subsidiary Daimler Trucks North America LLC manufactures trucks and buses (based on truck chassis) in Classes 3 through 8 (from 9,000 lbs. GVW to 160,000 lbs. GVW) and sells them under the Freightliner, western Star, and Thomas Built Buses brand names, primarily in the NAFTA region. It also manufactures chassis for trucks, buses, walk-in vans and motor homes in Classes 3 through 7 (from 10,000 lbs. GVW to 33,000 lbs. GVW). In 2009, Freightliner introduced a new version of the Coronado, a on-highway truck. Mitsubishi Fuso Trucks and Buses: The company’s Japanese subsidiary Mitsubishi Fuso Truck and Bus Corporation (MFTBC) offers a truck portfolio and bus lines, primarily for the Japanese and other Asian markets. The line-up includes the Canter trucks (light-duty), the Fighter trucks (medium-duty) and the Super Great trucks (heavy-duty) and also certain bus models (Rosa and Aero). MFTBC also sells trucks in Africa, Australia, Europe, Latin America and the United States. In 2009, MFTBC introduced a version of the Mitsubishi Fuso Super Great truck in Japan. Markets: The company’s main truck markets are western Europe, the NAFTA region, Latin America, and Asia (excluding Australia). Mercedes-Benz Vans segment Mercedes-Benz Vans segment designs, manufactures, and sells vans under the brand names Mercedes-Benz and Freightliner. Products The company offers three lines of Mercedes-Benz vans between 1.9 metric tons (t) and 7.5t gross vehicle weight (GVW): the Vario, the Vito/Viano and the Sprinter worldwide. In the NAFTA region the company sells the Sprinter under the Freightliner brand name, and as of January 1, 2010, also under the Mercedes-Benz brand name. Markets: In 2009, the company’s main van markets were Germany, Europe, Latin America, and Asia. Competition: In western Europe and eastern Europe, its principal competitors are Fiat (Fiat and Iveco), Ford, Volkswagen, Renault and PSA (Peugeot and Citroen). In Latin America, competitors include Fiat (Fiat and Iveco) and Renault. In the United States, competitors include Ford and General Motors (Chevrolet, GMC). Daimler Buses segment Daimler Buses segment is a full-line supplier in the worldwide bus market. Products


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Valuation DAI Industry Range
Price/Earnings 8.7x
Price/Sales 0.5x
Price/Book 1.4x
Price/Cash Flow 8.7x
TEV/Sales NM Not Meaningful

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