The Clorox Company engages in the manufacture and marketing of consumer and professional products worldwide. The company sells its products primarily through grocery and mass retail outlets, e-commerce channels, wholesale distributors and medical supply distributors. Segments The company operates through four segments: Cleaning, Household, Lifestyle, and International. The Cleaning segment consists of laundry, home care and professional products marketed and sold in the United States. Products within this segment include laundry additives, including bleach products under the Clorox brand and Clorox 2 stain fighter and color booster; home care products, primarily under the Clorox, Formula 409, Liquid-Plumr, Pine-Sol, S.O.S and Tilex brands; naturally derived products under the Green Works brand; and professional cleaning and disinfecting products under the Clorox, Dispatch, Aplicare, HealthLink and Clorox Healthcare brands. The Household segment consists of charcoal, cat litter, digestive health products and bags, wraps and container products marketed and sold in the United States. Products within this segment include charcoal products under the Kingsford and Match Light brands; cat litter products under the Fresh Step, Scoop Away and Ever Clean brands; digestive health products under the Renew Life brand; and bags, wraps and containers under the Glad brand. The Lifestyle segment consists of food products, water-filtration systems, and filters and natural personal care products marketed and sold in the United States. Products within this segment include dressings and sauces, primarily under the Hidden Valley, KC Masterpiece and Soy Vay brands; water-filtration systems and filters under the Brita brand; and natural personal care products under the Burt’s Bees brand. The International segment consists of products sold outside the United States. Products within this segment include laundry, home care, water-filtration, digestive health products, charcoal and cat litter products, dressings and sauces, bags, wraps and containers and natural personal care products, primarily under the Clorox, Glad, PinoLuz, Ayudin, Limpido, Clorinda, Poett, Mistolin, Lestoil, Bon Bril, Brita, Green Works, Pine-Sol, Agua Jane, Chux, Renew Life, Kingsford, Fresh Step, Scoop Away, Ever Clean, KC Masterpiece, Hidden Valley and Burt’s Bees brands. The company also markets brands through professional services channels, including infection control products for the healthcare industry under Clorox Healthcare and Clorox Commercial Solutions. Principal Markets and Methods of Distribution In the United States, most of the company’s products are nationally advertised and sold to mass merchandisers, warehouse clubs, and dollar, military and other types of retail stores primarily through a direct sales force, and to grocery stores and grocery wholesalers primarily through a combination of direct sales teams and a network of brokers. The company sells institutional, janitorial, and food-service versions of majority of its products through distributors using a network of brokers, and sells healthcare products through a direct sales force and medical supply distributors. Outside the United States, the company sells products to the retail trade through subsidiaries, licensees, distributors and joint-venture arrangements with local partners. Additionally, the company sells many of its products through online retailers. Customers Net sales to the company’s major customer, Walmart Stores, Inc. and its affiliates, were 27% of consolidated net sales for the fiscal year ended June 30, 2016. Seasonality Most sales of the company’s charcoal products occur in the first six months of each calendar year. A moderate seasonality trend also occurs in the net sales of the company’s Burt’s Bees natural personal care products, with slightly approximately half of the annual net sales occurring during the months of October through March. Research and Development The company incurred expenses of $141 million in the year ended June 30, 2016 on direct research activities relating to the development of new products and/or the improvement of existing products. History The Clorox Company was founded in 1913 and is incorporated in Delaware.
clorox company (CXX:Stuttgart)
Oakland, CA 94612
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