Crown Media Holdings, Inc., through its wholly-owned subsidiary, Crown Media United States, LLC, owns and operates pay television Networks (Hallmark Channel or Hallmark Movies and Mysteries, individually or collectively) dedicated to entertainment programming for adults and families in the United States. The company distributes Hallmark Channel through approximately 5,245 cable, satellite and other pay television distribution systems; and Hallmark Movies and Mysteries through approximately 3,892 such systems. In 2014, the company formed Crown Media Productions, LLC, a Delaware limited liability company and wholly-owned subsidiary of Crown Media United States, LLC. Crown Media Productions, LLC owns the company’s original programming for which it holds the copyright. Hallmark Channel features popular television series, such as Golden Girls, The Middle and Frasier, as well as original series, such as Cedar Cove and When Calls the Heart, and movies with compelling stories and internationally recognized stars. It also features ‘lifestyle’ programming featuring Home and Family. The company rebranded Hallmark Movie Channel to Hallmark Movies and Mysteries in 2014 to identify the Network as a destination from Hallmark Channel. Programming The company’s Networks offer a range of entertainment programming for adults and families, including original series, lifestyle programming and talk shows, popular television series, movies, miniseries, theatricals, romances, literary classics, and contemporary stories. Sources for programming on the company’s Networks include programming (both movies and series) licensed from Buena Vista Television, CBS Television Distribution, Hallmark Hall of Fame, MGM, Paramount Pictures, Sonar Entertainment, Sony Pictures Television, Twentieth Television, Warner Bros. and others. The company licensed from Hallmark Cards, Incorporated animated programming appropriate for children, such as hoops & yoyo and Jingle and Bell's Christmas Star. Examples of programming include Hallmark Channel original movies My Boyfriends' Dogs, For Better or For Worse, Recipe for Love, Northpole and A Royal Christmas. Examples of other third party programming shown on the company’s Networks include the popular series The Middle, Little House on the Prairie, I Love Lucy, The Golden Girls, The Waltons, Cheers, Frasier, and Matlock and Murder She Wrote (on Hallmark Movies and Mysteries only). Examples of family-friendly movies licensed from major studios include Mrs. Doubtfire, Dr. Dolittle, and Cheaper by the Dozen, plus additional titles in the Jesse Stone series. Other examples of the company’s third party programming include acquired movies and miniseries, such as It Could Happen to You, Finding Forrester and New in Town. Hallmark Channel debuted two new original series in 2014 with When Calls the Heart and Signed, Sealed, Delivered. In addition, Cedar Cove returned for a second season. The company’s Networks air, and benefit from, programming previously shown as a Hallmark Hall of Fame, such as In My Dreams, The Lost Valentine and Loving Leah. Additionally, in 2014, One Christmas Eve premiered on Hallmark Channel. The company has occasionally sublicensed exhibition rights to third parties to select programs. Distribution Hallmark Channel: The company’s subscribers in the United States included 85.3 million as of December 31, 2014. Hallmark Movies and Mysteries: As of December 31, 2014, Hallmark Movies and Mysteries was distributed to 55.6 million subscribers. Distribution through New Media: The company’s original movies and series have been released on DVD and are also available for streaming or downloaded viewing from online stores, such as Amazon and iTunes, and on subscription video-on-demand services, such as Netflix, Inc. The company’s original movies and primetime series, as well as the lifestyle series Home and Family might also be viewed on the ‘TV Everywhere’ or ‘Authenticated’ platforms of certain of its distributors. Sales and Marketing The company’s primary target demographic is women aged 25 to 54 and its secondary target is adults aged 25 to 54. The company’s programming is targeted to adults, but is generally appropriate for viewing by the entire family, which is important to viewers, advertisers, and distributors. Business Strategy The company’s business strategy includes high-quality, family friendly programming; Hallmark Channel lifestyle programming block; original movies and series; distribution; advertising; and content provider. Intellectual Property Pursuant to license agreements, the company licenses the name ‘Hallmark’ from Hallmark Licensing, LLC, a subsidiary of Hallmark Cards, Incorporated, for use in the names of the company’s networks. Regulatory Matters The 21st Century Communications and Video Accessibility Act of 2010 requires the company to provide closed captioning on certain video programming that it offers on the Internet. Competition The company’s Networks compete with other general entertainment programming from broadcast networks, including TNT, TCM, USA Network, HGTV, TV Land, Lifetime, Lifetime Movie Network, OWN, and ABC Family. History Crown Media Holdings, Inc. was founded in 1999. The company was incorporated in the state of Delaware in 1999.
crown media holdings-class a
12700 Ventura Boulevard
Studio City, CA 91604
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To contact CROWN MEDIA HOLDINGS-CLASS A, please visit www.hallmarkchannel.com. Company data is provided by Capital IQ. Please use this form to report any data issues.